Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
Daniel Hotchuli and Claire Austin from LinkedIn
Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?
These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
The greatest challenge in content marketing lies in creating compelling content.
Now just any old article, Tweet, or Facebook update, mind you, but stuff that your readers would want to read, share, and click on.
As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
One of the greatest objections to content marketing which I’ve heard repeatedly is this:
Wouldn’t content marketing erode my competitive advantage?
Courtesy of Imagination.com
Driven and ambitious, you were one of the stars in your company. You excelled in whatever you do, and are well liked by your boss, colleagues and subordinates.
But one day, dark clouds rumbled. Your company was acquired by a global MNC.
Due to “surplus headcount”, many of your colleagues were made redundant. Rumour even has it that your job is next on the line!
