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Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
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Do you love watching TED Talks? I sure do!
Some of the most inspiring TED Talks I watched came from thought leaders like Brene Brown, Sir Ken Robinson, and Shawn Achor, among others.
Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.
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Unsure how to develop Content Marketing ideas? Wish to have some content idea hacks handy?
I know how it feels to be lost for words. It sucks—especially when you are under the pressure of an upcoming content marketing campaign deadline.
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Wish to improve your sales results and boost your conversions online? Tired of spending money on Facebook, Instagram, LinkedIn and Twitter ads that doesn’t seem to lead anywhere?
Let me introduce to the new 4 Ps for online sales copywriting!
Heard of paid, earned, shared and owned media? How do these different online and media channels influence your content marketing strategy?
In this article, you will learn about the differences between paid, earned, shared and owned media, and how you can optimize them for your content marketing efforts.
Storytelling is the new buzzword in content marketing circles. And for good reason too, given how important stories are in the art and science of marketing persuasion.
But how do we reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic?
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What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?
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This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.