Business photo created by jcomp – www.freepik.com
COVID-19 (aka the novel Coronavirus) has forced governments around the world to impose travel restrictions and movement lock down orders. This has resulted in huge financial losses for consumer businesses, particularly those in the travel, retail, lifestyle and F&B sectors.
Professionals in the entertainment and events spaces have also seen a significant drop in their incomes, as shows are cancelled or postponed.
Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.
From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.
What are the ingredients to an award-winning series of ? social media posts?
How do you make every one of your Facebook updates, Instagram photo, Tweet, LinkedIn post, or YouTube video work harder?
Do you belong to a sales-focused profession? Frustrated by your inability to attract leads on social media platforms like Facebook, LinkedIn, Instagram and Twitter?
If so, this article is for you.
Give yourself a kick if you are in professional services yet ignoring content marketing.
Almost any professional service provider can benefit from online content – lawyers, coaches, trainers, accountants, financial advisers, advertising agencies, PR agencies, architects, marketing and management consultants.
Source-Pixabay
by Ashley Lipman (guest author)
On average, American business owners spend around 9 percent of their annual gross revenue on marketing.
Instead of investing money in marketing methods that you aren’t sure of, you need to do your homework to ensure it is worth it.
Are you frustrated by your efforts in Influencer Marketing? Wish to work more effectively with influencers in your social media marketing efforts?
In this article, I will highlight some of the common mistakes brands make in working with influencers, and propose a systematic way of working with them.
Is Social Media Marketing not yielding the results which you want? Well, you aren’t alone.
With the increasing cost of advertising on Facebook (70 percent increase in 2018 with 17 percent drop in impressions), and growing consumer distrust of social networks, the social media game will get tougher for brands in 2019.
Are you struggling to make your brand hip and happening to teenagers? Well you are not alone.
Most brands fail when it comes to making a connection with Generation Z (Gen Z) teens. At least according to a study conducted by American Express and Forrester in 2017.
Trendsetters and trail blazers, Gen Z teenagers and youths are prized customers. Sadly, many brands fail to reach, engage or influence them using social media marketing.
Hopefully things will change after this.