LinkedIn is among the top social media platforms today that gathers professionals from all over the globe. Your LinkedIn network is a valuable asset in helping you to pave your way through the business world and to climb that business and corporate ladder.
This is why you must expand, nurture, and strengthen your LinkedIn network constantly. But how do you promote yourself without being seen to be overly aggressive?
Heard of paid, earned, shared and owned media? How do these different online and media channels influence your content marketing strategy?
In this article, you will learn about the differences between paid, earned, shared and owned media, and how you can optimize them for your content marketing efforts.
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The amazing growth in digital, social and mobile technologies have changed how we live, work, get around, and play.
Thanks to their rapid rate of innovation, start-ups and established Business to Business (B2B) technology firms have rolled out new services, apps, and equipment that offer significant leaps in performance at a fraction of the original cost.
Wish to be more systematic in your content marketing efforts? Well, you need to start building a content marketing funnel.
But how do you do so and what content types should you craft for each stage of the funnel?
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
Love them or loathe them, social media influencers are making waves online.
From bloggers to Instagram fashionistas, YouTube influencers to LinkedIn storytellers, influencers are changing the social media landscape.
Wish to generate more valuable search traffic to your blog articles? Start by changing the way you think about blogs.
In the old days, blogs were idiosyncratic online diaries written by bloggers. They contained the personal thoughts and reflections of individuals who wished to express their views of the world, or documented how they lived their lives.
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This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).