Do you face difficulties in content marketing? Wonder how you can solve the most common content marketing problems?
As a long-haul strategy for gaining online traction, content marketing has its fair share of challenges.
Tag: Content Marketing
How To Build a Systematic Content Marketing Framework
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Wish to improve your content marketing operations? Keen to learn a systematic way of creating, publishing, promoting and tracking your content marketing efforts?
In this article, I’ll share how you can improve your content marketing productivity by building a content marketing SOP (Standard Operating Procedure). These are inspired by the book Inbound Content written by HubSpot’s Justin Champion.
Social Media Content Strategy: Top Tips from Jay Baer
Wish to bring your social media marketing campaigns to the next level?
Consider learning from the influencers in this space, like Jay Baer—author of Youtility and Hug Your Haters, and a thought leader in content and social media marketing.
SAUCE: A Yummy Formula for Digital Marketing Copywriting
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Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
How Your B2B Business Can Appeal to Multiple Industries Simultaneously
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not.
Rather than serve a particular buyer persona or two, you may sell to multiple industries. Trying to shape your product or service to suit the unique wants and needs of multiple client types isn’t an easy task.
The Top Storytelling Techniques from TED Talks
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Do you love watching TED Talks? I sure do!
Some of the most inspiring TED Talks I watched came from thought leaders like Brene Brown, Sir Ken Robinson, and Shawn Achor, among others.
Content Marketing 101: The 5 Laws of Giving
Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.
The Do’s and Don’ts for Designing the Perfect B2B Landing Page
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Successful landing pages are concise, engaging, and — crucially — quickly sum up what you’re trying to offer and why a potential customer should be interested.
B2B products and offerings, however, can be challenging to describe quickly…
Content Marketing Ideas: 15 Easy Hacks You Should Know
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Unsure how to develop Content Marketing ideas? Wish to have some content idea hacks handy?
I know how it feels to be lost for words. It sucks—especially when you are under the pressure of an upcoming content marketing campaign deadline.
Content Marketing Strategy: How B2B Lead Generation Works
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Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?
In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.