Courtesy of Hollywood Sapien
We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.
Don’t believe me? Well, consider the following:
Tag: Content Marketing
5 Reasons why Frozen is Fabulous
Courtesy of Disney
Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter.
Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated some US$1 billion when it completes its big-screen run. The movie did so well that it helped Disney to report a 33% increase in quarterly profits and has been lauded by Disney’s CEO Bob Iger as a “turnaround for animation”.
See-Think-Do: a New Marketing Framework
AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.
At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Branding in The Social Age
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)
How do you create a social brand? Are there any differences between a traditional brand and a social brand?
In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
Why We Need to Dive More Deeply
Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
Youtility: Why Smart Marketing is about Help not Hype (Review)
Can your business help others without expecting to be paid?
Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
How Stories Bring Brands To Life
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
The Impact Equation: Measuring Your Social Influence
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Why Marketers Need to Teach
Courtesy of Freepik
Give a man a fish, and he’ll eat for a day.
Teach him to fish, and he’ll eat for a lifetime.