[Guest post from Marcus Neo of Three Little Pigs.]
Blogging for search engine optimization is one of the strategies that our company uses to increase our search visibility on our website. Blogging is also a great way to target longer tailed keywords that won’t be used on pages, and bring in longer tailed keyword traffic.
We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
Courtesy of Blitz media design
One of the most common dilemmas faced by marketers is this:
Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?
To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.
Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos.
Do you recognise these social influencers? (via Singapore Blog Awards 2014)
What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?
As a content and social media marketing person, I often pondered these questions.
Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.
Image courtesy of Science-All
How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.
We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.