https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Mon, 14 Oct 2019 02:15:47 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2019/08/social-influence/ https://stg.coolerinsights.com/2019/08/social-influence/#comments Thu, 29 Aug 2019 14:01:22 +0000 https://coolerinsights.com/?p=12790 Social influence affects how we choose, act and behave, often in ways that are invisible to us. Learn how to tap on the power of peers here.

The post How To Improve Your Social Influence (And Why It Matters) first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2019/08/social-influence/feed/ 1 https://stg.coolerinsights.com/2018/03/5-whys-content-marketing/ https://stg.coolerinsights.com/2018/03/5-whys-content-marketing/#respond Thu, 01 Mar 2018 14:09:21 +0000 http://coolerinsights.com/?p=10055 Does your online content look dull and sound insipid? Discover how Toyota's "5 Whys" can add a sparkle to your content marketing efforts here.

The post These 5 Whys Will Boost Your Content Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2018/03/5-whys-content-marketing/feed/ 0 https://stg.coolerinsights.com/2015/05/the-age-of-antiheroes/ https://stg.coolerinsights.com/2015/05/the-age-of-antiheroes/#respond Fri, 01 May 2015 05:25:36 +0000 http://coolerinsights.com/?p=706 The age-old notion of a hero donning a cape and riding a white horse is gone. Find out who antiheroes are and how we can embrace our weaknesses as strengths.

The post The Age of Antiheroes first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/05/the-age-of-antiheroes/feed/ 0 https://stg.coolerinsights.com/2015/04/the-3-illusions-of-the-social-media-age/ https://stg.coolerinsights.com/2015/04/the-3-illusions-of-the-social-media-age/#comments Thu, 23 Apr 2015 00:12:41 +0000 http://coolerinsights.com/?p=704 Social media isn't Las Vegas. Whatever happens on Facebook, doesn't just stay on Facebook. Find out more about the 3 illusions of the social age.

The post The 3 Illusions of the Social Media Age first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/04/the-3-illusions-of-the-social-media-age/feed/ 1 https://stg.coolerinsights.com/2014/05/why-the-best-things-in-life-arent-free/ https://stg.coolerinsights.com/2014/05/why-the-best-things-in-life-arent-free/#respond Wed, 30 Apr 2014 17:49:00 +0000 http://coolerinsights.com/uncategorized/2014/05/why-the-best-things-in-life-arent-free/ Is FREE necessary the best incentive for your customers? Not necessarily says a leading psychologist. More here.

The post Why The Best Things In Life Aren’t FREE first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/05/why-the-best-things-in-life-arent-free/feed/ 0 https://stg.coolerinsights.com/2014/03/the-zeigarnik-effect/ https://stg.coolerinsights.com/2014/03/the-zeigarnik-effect/#comments Thu, 27 Mar 2014 05:26:00 +0000 http://coolerinsights.com/uncategorized/2014/03/the-zeigarnik-effect/ What do video gamers, book worms and waiters have in common? Learn all about the Zeigarnik Effect and how it can boost your marketing efforts.

The post The Zeigarnik Effect first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/03/the-zeigarnik-effect/feed/ 1 https://stg.coolerinsights.com/2013/07/customer-sense-book-review/ https://stg.coolerinsights.com/2013/07/customer-sense-book-review/#respond Wed, 10 Jul 2013 13:28:00 +0000 http://coolerinsights.com/uncategorized/2013/07/customer-sense-book-review/ Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy? While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. The challenge, however, is this: How can we […]

The post Customer Sense: Book Review first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2013/07/customer-sense-book-review/feed/ 0 https://stg.coolerinsights.com/2012/10/how-to-write-for-your-audiences/ https://stg.coolerinsights.com/2012/10/how-to-write-for-your-audiences/#respond Fri, 26 Oct 2012 20:24:00 +0000 http://coolerinsights.com/uncategorized/2012/10/how-to-write-for-your-audiences/ Courtesy of NewGadget00 Consider the following two headlines: “Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement” versus “Burn Away Ugly Fat while You Rest with the Supplement Most Olympians Use” Which appeals to you more?  If you’re like most people, the answer would probably be the second. Unlike […]

The post How to Write for Your Audiences first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/10/how-to-write-for-your-audiences/feed/ 0 https://stg.coolerinsights.com/2012/07/the-7-triggers-of-fascination/ https://stg.coolerinsights.com/2012/07/the-7-triggers-of-fascination/#respond Wed, 11 Jul 2012 12:47:00 +0000 http://coolerinsights.com/uncategorized/2012/07/the-7-triggers-of-fascination/ Wish to push the right "buy" buttons in your consumer's hearts and minds? Consider the 7 triggers of fascination.

The post The 7 Triggers of Fascination first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/07/the-7-triggers-of-fascination/feed/ 0 https://stg.coolerinsights.com/2012/06/the-psychology-of-social-commerce/ https://stg.coolerinsights.com/2012/06/the-psychology-of-social-commerce/#respond Mon, 04 Jun 2012 11:06:00 +0000 http://coolerinsights.com/uncategorized/2012/06/the-psychology-of-social-commerce/ What are the pillars of social commerce? Well, they are Social Proof, Authority, Scarcity, Like, Consistency, and Reciprocity. Find out more about them here.

The post The Psychology of Social Commerce first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/06/the-psychology-of-social-commerce/feed/ 0