Business photo created by jcomp – www.freepik.com
Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
Tag: consumer psychology
These 5 Whys Will Boost Your Content Marketing
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
The Age of Antiheroes
The heroes of this age are no longer as pristine, well-groomed and polished as the ones before. Sometimes, they may even be tormented and tortured souls.
Or even a super-villain like the Joker (above).
(As I write this update, Todd Williams’ DC Comics origin story of the most iconic Batman villain could hit US$1 billion in box office performance.)
The 3 Illusions of the Social Media Age
Don’t let your eyes fool you (courtesy of Tech Whiz)
We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.
Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.
Why The Best Things In Life Aren’t FREE
FREE. Its a powerful word. Everybody loves freebies.
Besides its a great way to attract customers right?
The Zeigarnik Effect
Russian psychologist/psychiatrist Bluma Zeigarnik (source of image)
What do video gamers, book worms and waiters taking multiple orders have in common?
Well, they usually remember what they have not completed until the task is done. And then, it literally gets wiped out of their system.
Customer Sense: Book Review
Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?
While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.
How to Write for Your Audiences
Courtesy of NewGadget00
Consider the following two headlines:
“Optimise Your Basal Metabolism with Product X – The World’s Most Technologically Advanced Nutritional Supplement”
The 7 Triggers of Fascination
Why do certain marketing messages attract our attention while others leave us cold?
Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
The Psychology of Social Commerce
Courtesy of Tab Juice (via Brian Solis)
Thanks to a recent post by social media guru Brian Solis, I chanced upon this brilliant infographic on the psychology of social commerce.
According to the post, there are six heuristics or pillars in social commerce: social proof; authority; scarcity; like; consistency; and reciprocity.
Let me go through each of these in turn and give my layman’s take on what it means for us.