https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Wed, 19 Jan 2022 01:51:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2018/08/psychology-digital-marketing/ https://stg.coolerinsights.com/2018/08/psychology-digital-marketing/#comments Wed, 29 Aug 2018 14:19:27 +0000 http://coolerinsights.com/?p=11436 Apply these 12 psychological strategies and tactics in your next digital marketing campaign, and watch your performance soar!

The post 12 Powerful Ways To Use Psychology In Digital Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2018/08/psychology-digital-marketing/feed/ 6 https://stg.coolerinsights.com/2018/07/psychology-social-media-marketing/ https://stg.coolerinsights.com/2018/07/psychology-social-media-marketing/#respond Mon, 30 Jul 2018 13:56:19 +0000 http://coolerinsights.com/?p=11379 On social media, psychology trumps technology. Improve your social media marketing strategies by understanding how your audience think, feel and act online.

The post How to use Psychology in Social Media Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2018/07/psychology-social-media-marketing/feed/ 0 https://stg.coolerinsights.com/2017/08/7-triggers-human-attention-digital-age/ https://stg.coolerinsights.com/2017/08/7-triggers-human-attention-digital-age/#respond Tue, 22 Aug 2017 13:34:54 +0000 http://coolerinsights.com/?p=9496 Attention is one of the scarcest resource in the digital and social age. To capture your audience's attention, you'll need to know the 7 triggers in this article.

The post 7 Triggers of Human Attention in the Digital Age first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2017/08/7-triggers-human-attention-digital-age/feed/ 0 https://stg.coolerinsights.com/2015/05/present-shock-when-everything-happens-now/ https://stg.coolerinsights.com/2015/05/present-shock-when-everything-happens-now/#respond Wed, 20 May 2015 14:37:39 +0000 http://coolerinsights.com/?p=723 Gaze into the crystal ball of social theorist Douglas Rushkoff, and learn why the digital age is also the age of the perpetual "now".

The post Present Shock: When Everything Happens Now first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/05/present-shock-when-everything-happens-now/feed/ 0 https://stg.coolerinsights.com/2015/04/serendipitous-content-marketing/ https://stg.coolerinsights.com/2015/04/serendipitous-content-marketing/#respond Sun, 12 Apr 2015 14:50:38 +0000 http://coolerinsights.com/?p=693 Serendipitous content marketing lies in blending purposeful design with pleasurable discovery. Find out how you can make it work for your brands here.

The post Serendipitous Content Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2015/04/serendipitous-content-marketing/feed/ 0 https://stg.coolerinsights.com/2014/06/are-you-trapped-in-your-bubble/ https://stg.coolerinsights.com/2014/06/are-you-trapped-in-your-bubble/#comments Tue, 10 Jun 2014 15:31:00 +0000 http://coolerinsights.com/uncategorized/2014/06/are-you-trapped-in-your-bubble/ Do you know that you can be enslaved by what you consume online each and every day? It is time for you to break that filter bubble! Here's how.

The post Are You Trapped in Your Filter Bubble? first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/06/are-you-trapped-in-your-bubble/feed/ 2 https://stg.coolerinsights.com/2014/03/the-zeigarnik-effect/ https://stg.coolerinsights.com/2014/03/the-zeigarnik-effect/#comments Thu, 27 Mar 2014 05:26:00 +0000 http://coolerinsights.com/uncategorized/2014/03/the-zeigarnik-effect/ What do video gamers, book worms and waiters have in common? Learn all about the Zeigarnik Effect and how it can boost your marketing efforts.

The post The Zeigarnik Effect first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/03/the-zeigarnik-effect/feed/ 1 https://stg.coolerinsights.com/2014/02/how-to-make-better-decisions/ https://stg.coolerinsights.com/2014/02/how-to-make-better-decisions/#comments Sun, 16 Feb 2014 04:36:00 +0000 http://coolerinsights.com/uncategorized/2014/02/how-to-make-better-decisions/ Decisions are an important part and parcel of our lives. Learn how you can make better decisions by adopting the WRAP Framework by the Heath brothers here.

The post How to Make Better Decisions first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/02/how-to-make-better-decisions/feed/ 2 https://stg.coolerinsights.com/2014/02/the-art-of-engaging-online-audiences/ https://stg.coolerinsights.com/2014/02/the-art-of-engaging-online-audiences/#respond Wed, 12 Feb 2014 05:28:00 +0000 http://coolerinsights.com/uncategorized/2014/02/the-art-of-engaging-online-audiences/ Courtesy of Hollywood Sapien We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers. Don’t believe me? Well, consider the following: : 1) Every post, update, upload or tweet is an embodiment of  our desired public image. Contrary […]

The post The Art of Engaging Online Audiences first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/02/the-art-of-engaging-online-audiences/feed/ 0 https://stg.coolerinsights.com/2014/01/the-4-rs-4-ps-and-3-laws-of-marketing/ https://stg.coolerinsights.com/2014/01/the-4-rs-4-ps-and-3-laws-of-marketing/#comments Sun, 19 Jan 2014 04:20:00 +0000 http://coolerinsights.com/uncategorized/2014/01/the-4-rs-4-ps-and-3-laws-of-marketing/ Do you wish to be a whizz in fundraising on Kickstarter or Indiegogo for your latest invention? Consider the 4 Rs, 4 Ps and 3 Laws of Marketing!

The post The 4 Rs, 4 Ps and 3 Laws of Marketing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2014/01/the-4-rs-4-ps-and-3-laws-of-marketing/feed/ 1