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When Content Marketing Becomes Spam

Walter — Fri, 06 Feb 2015 02:31:38 +0000

Are you a content marketing spammer? Do your efforts in producing and sharing content yield little fruit?

The post When Content Marketing Becomes Spam first appeared on Cooler Insights.

Influencer Marketing 101

Walter — Sat, 19 Oct 2013 20:28:00 +0000

Zillions of pre-teens are under his influence (courtesy of The Global Daily) Are you under the influence? If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the […]

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10 Ways to Build Thriving Communities

Walter — Sun, 04 Aug 2013 05:17:00 +0000

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it. Learn 10 ways to build a thriving community.

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10 Commandments of Ethical Enterprises

Walter — Tue, 14 May 2013 05:42:00 +0000

Can you guess the name of this actor? (courtesy of Lawson Stone) In the social era, everybody’s becoming an activist. Don’t believe me? Just look at the feeds on your Facebook or Twitter accounts. Empowered by the social web, everybody’s posting, sharing, retweeting, commenting, or liking a political, social or environmental cause these days. Causes […]

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How You Can Crown Your Content as King

Walter — Sun, 12 Aug 2012 00:59:00 +0000

You've heard a million times that content is king. However, what can you do to make your content stand out from the competition?

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The Fs of Citizen Marketing

Walter — Thu, 23 Nov 2006 15:04:00 +0000

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere. The 4 Fs are: 1) Filters These are the aggregators of news, posts, podcasts, youtubes and what-have-yous about various companies, […]

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