community marketing | Cooler Insights

Content Rules: Book Review

Walter — Tue, 09 Dec 2014 15:15:35 +0000

How can companies attracts customers, build communities, generates leads, and grows businesses through content marketing? Find out how in my book review of Content Rules by Ann Handley and C.C. Chapman.

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The 7 Rules of Social Storytelling

Walter — Wed, 17 Sep 2014 14:04:00 +0000

In the social age, effective storytelling requires brands to wow their audiences and touch their hearts. Discover what the 7 Is of storytelling is and how you can apply it to your brand.

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10 Ways to Build Thriving Communities

Walter — Sun, 04 Aug 2013 05:17:00 +0000

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it. Learn 10 ways to build a thriving community.

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Content Marketing Strategies for B2B

Walter — Sun, 30 Sep 2012 23:59:00 +0000

Designed by Freepik Business-to-Business (B2B) content marketing is growing. Well, at least in the US. Like Business-to-Consumer (B2C) companies, B2B firms employ a wide range of traditional and social media channels in the creation, production and publishing of content. They include the writing of blog articles, sharing of social media posts (Facebook, LinkedIn, Twitter), organising of […]

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Why Social Customer Engagement Matters (A Lot)

Walter — Mon, 20 Dec 2010 22:32:00 +0000

Are you engaging your customers fully across all parts of your organisation? Learn why you should, and how to do so here.

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I Got a Free Bus Ride!!

Walter — Tue, 26 Aug 2008 12:38:00 +0000

Every once in a while, you come across a clever bit of marketing which makes you smile. That’s what happened to me today as I took my regular bus 166 back home. At first glance, it looks like any regular branded bus. Anybody can tell that Great Eastern Life is celebrating its 100th birthday. It […]

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Some Tips on Corporate Blogging

Walter — Wed, 14 Nov 2007 14:36:00 +0000

Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held […]

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From London With Love

Walter — Thu, 30 Aug 2007 00:17:00 +0000

Came across this brilliant post by CEO of Saatchi & Saatchi Worldwide Kevin Roberts. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin, “You register, locate a place on the map (like all Google-style maps it zooms in from […]

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The World of WOM

Walter — Tue, 05 Dec 2006 16:18:00 +0000

Came across this very useful post for those obsessed with defining how Word Of Mouth (WOM) marketing and its various incarnations work. Quoting from the Media Guerrilla and Word Of Mouth Marketing Association (WOMMA): Buzz Marketing Using high-profile entertainment or news to get people to talk about your brand. Viral Marketing Creating entertaining or informative […]

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