communications | Cooler Insights

What AirAsia Can Teach Airlines About Crisis Communications

Walter — Sun, 23 Jul 2017 13:37:42 +0000

What should publicists and their CEOs do when their airlines are hit by incidents and crises? AirAsia CEO shows us how.

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Public Relations Strategies in the Digital Age

Walter — Tue, 19 Jul 2016 13:18:10 +0000

What is the role of Public Relations in the digital and social age? Pick up invaluable tips on digital and social media PR from a renowned blogger and marketer here.

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Mastering Persuasion in Sales, Advertising and PR

Walter — Sun, 14 Dec 2014 12:29:20 +0000

How can we harness the power of persuasion in sales, advertising and public relations? Check out these handy tips and improve your communication today.

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Enterprise Messaging Comes of Age with sqoope

Walter — Sun, 09 Nov 2014 23:52:29 +0000

Local company TalariaX launches sqoope - Singapore and the region's first enterprise messaging platform.

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How To Write a Great Speech

Walter — Wed, 17 Sep 2008 00:18:00 +0000

How do we write a memorable and impactful speech? Are there lessons that we can incorporate as speech writers and speech makers?

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Writing to Save Your Life

Walter — Mon, 23 Apr 2007 00:00:00 +0000

Image courtesy of DiscoverySchool.com I came across this post by Kian Ann recently on the need to write well on the Internet. While crafting some suggestions to him on the comments section, I decided that I might as well expand this into a blog post. How does one write well? Is there a secret formula […]

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Powerful Points that Rock

Walter — Thu, 08 Feb 2007 22:00:00 +0000

Seth Godin, the master of all things marketing, shares some valuable lessons on how to make an impression with your powerpoints. I am definitely guilty of some of the worst trangressions (like bullet points) but I suppose some of these old habits die hard. In particular, I like his 5 point list below: No more […]

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The 4 Cs of Marketing

Walter — Fri, 24 Nov 2006 23:16:00 +0000

Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace. The advent of multiple new and traditional media channels – and the ever increasing weapons of mass distraction – makes it prudent for one to do so. Just like the four Cs of […]

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Value through Videos and Virals

Walter — Wed, 22 Nov 2006 21:49:00 +0000

I came across this fascinating post from Marketing Sherpa about how one can use both blogging and video logs (or vlogs) to generate word-of-mouth interest. While the subject matter is about golfing equipment and apparel, the same principles can be applied across other “experience-rich” businesses. They include sports retail, travel agencies, leisure attractions (especially zoos […]

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Social Media Relations

Walter — Wed, 22 Nov 2006 11:30:00 +0000

Came across this excellent piece from the net savvy executive on how one should manage and deal with bloggers, podcasters, you-tubers and other digital denizens. They have coined a new term for it called Social Media Relations. This could be an interesting offshoot from traditional public relations which is usually more concerned with Main Stream […]

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