coca-cola | Cooler Insights

Celebrating 127 Years of Coke’s Heritage

Walter — Fri, 19 Apr 2013 12:29:00 +0000

Ted Ryan, the guy in red in the photo above, has a job that many would dream of. Also known as the Director of Heritage Communications a.k.a. Archivist of Coca-Cola, Ted’s work brings him into contact with Coke’s significant collection worth US$15 million of artefacts, artworks and antiques. Part preserver, presenter and promoter (he is […]

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Coke & McDonald’s Join Hands for 2012 Olympics

Walter — Sat, 07 Jul 2012 01:16:00 +0000

Bloggers posing for the camera with Tiffany Goh from Coke Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses. […]

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Coca-Cola Celebrates Its 126th Birthday

Walter — Sat, 02 Jun 2012 16:50:00 +0000

Thanks to June, Tiffany and Laura of the Coca-Cola Singapore team, I was invited to the cosy 126th birthday party for Coca-Cola held at the Dallas Restaurant and Bar at Boat Quay. As a marketer and a publicist, I’ve always admired how the world’s largest beverage company continually reinvented its flagship Coca-Cola brand despite having […]

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2 Happy Ways to Recycle and Reduce

Walter — Fri, 23 Mar 2012 13:32:00 +0000

Courtesy of Coca-Cola Singapore With Earth Hour around the corner, it is timely for both individuals and companies to consider how they can reduce their environmental impact on our beautiful planet. Coca-Cola Singapore is certainly taking a proactive role in this area. As part of their effort to instil the habit of recycling in Singapore, […]

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Does Product Sampling Work for Juices?

Walter — Thu, 01 Jul 2010 00:16:00 +0000

A few weeks ago, at the kind invitation of Coca-Cola’s agency Fulford PR, my colleagues and I were given a juicy treat of about 3 dozen bottles of the new Minute Maid Pulpy juice. I also received a brightly coloured package which came in cheerful splashes of orange. Apparently, this was part of the new […]

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Intelligent, Innovative and Integrated Cities

Walter — Tue, 25 May 2010 23:05:00 +0000

Like any other geek, I love glimpses into the future that technology can bring. Social technologies and mobile devices like smart phones have now evolved to the stage of bringing networked information, intelligence and interactivity to the masses. Against such a backdrop, it was a treat to listen to Piers Fawkes, CEO of PSFK and […]

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The 4 Rs of Coca-Cola’s Social Media Strategy

Walter — Sat, 22 May 2010 00:06:00 +0000

Wish to know how Coca-Cola - the world's number one brand - manages its social media? Read my blog post to find out.

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How Brands Can Apply Digital Communications

Walter — Thu, 20 May 2010 05:44:00 +0000

Communication technologies have influenced brand-customer relationships in Asia, just as they have all over the world. Transparency and openness are now more important than ever before. Against such a backdrop, what could brands do to reach their customers? I found out the answers to this and more at a talk by Deirdre McGlashan, CEO of […]

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Coca-Cola’s Brand-sational World Expo Pavillion

Walter — Sat, 15 May 2010 01:18:00 +0000

My visit to the Coca-Cola Pavillion at the Shanghai World Expo was certainly one of the highlights of my trip. As a geek who firmly believes in the virtues of experiential marketing, branded entertainment and transmedia storytelling, I was almost brought to tears (fanboy style) by Coke’s immaculate attention to details here. Every single consumer […]

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The Impact of Macroforces on Coke’s Strategy

Walter — Wed, 12 May 2010 13:13:00 +0000

Tom LaForge, Global Director of Human & Cultural Insights from Coca-Cola This man has a dream job. Also known as the Global Director of Human & Cultural Insights at Coca-Cola, Tom LaForge’s occupation is to sniff out trends, foresee the future, and position Coca-Cola in the ever evolving consumer market. At my recent trip to […]

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