citizen marketing | Cooler Insights

Winning the Social Media Content Wars

Walter — Tue, 30 Aug 2016 14:00:00 +0000

Social media is awash with content, from images, videos, infographics to text. How can you win the social media battle for attention?

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7 Ways to Truly Delight Your Customers

Walter — Wed, 19 Feb 2014 05:06:00 +0000

How can we delight our customers so much that they become our advocates? Here are 7 FACTORS to consider.

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Which Social Media Strategy Should You Adopt?

Walter — Wed, 07 Nov 2012 14:15:00 +0000

A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands. “Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below: Courtesy of Tom Fishburne> As the world of social media becomes increasingly crowded with brands […]

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How to Brand and Market Yourself

Walter — Wed, 25 Jul 2007 00:15:00 +0000

Richard Branson’s personal brand is synonymous with that of Virgin. Was reading Steve Rubel’s post about The Golden Age of Individualism which pointed to this decade old gem by management guru Tom Peters. In Tom’s article on the “Brand Called You”, he wrote about the need to establish oneself as an authority on the matters […]

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The Best Laid Plans of Mice and Men?

Walter — Mon, 27 Nov 2006 23:15:00 +0000

Planning versus execution. There is an age-old debate about which is more important in marketing. Should strategy take precedence over implementation? Similarly, which is of greater significance – the general’s plans or the warriors tactics? I believe that increasingly, ivory towers “strategic marketing” ain’t gonna cut the ice. Poring over numerous analytical reports and market […]

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The Fs of Citizen Marketing

Walter — Thu, 23 Nov 2006 15:04:00 +0000

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere. The 4 Fs are: 1) Filters These are the aggregators of news, posts, podcasts, youtubes and what-have-yous about various companies, […]

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