Church of the Customer | Cooler Insights

Do You Trust Your CEO?

Walter — Fri, 15 Jun 2012 23:34:00 +0000

Source: Edelman Insights Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out: 1) People are increasingly losing their trust in the […]

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Face-to-Face Still Trumps Facebook

Walter — Sat, 29 Oct 2011 09:37:00 +0000

According to the latest post on Church of the Customer, the most important platform for consumers to talk about brands isn’t on Facebook, Google +, Twitter or even SMS! Rather, it is good old person-to-person communication in the flesh (well at least in the US). Have a look at this chart here from eMarketer: Source: […]

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We the Citizen Marketers of Your Brand

Walter — Tue, 15 Feb 2011 22:44:00 +0000

The best form of marketing are carried out by Citizen Marketers. Learn who they are and what makes them tick here.

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Random Highlights in Marketing and Social Media

Walter — Mon, 26 Oct 2009 00:40:00 +0000

Courtesy of gapingvoid.com As I trawl through my RSS feeds this week, the following posts caught my eye. The first is this fascinating titbit in Branding Strategy Insider which noted how Chinese adopting Western names are using more unique monikers to make themselves stand out from the usual Toms, Dicks and Sallys. They include a […]

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Saying Sorry is Good for Business

Walter — Fri, 22 Aug 2008 22:57:00 +0000

Why do companies fail to apologise time and time again, even when it is good for business? My thoughts here.

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Do You Trust Someone Virtual or Real?

Walter — Sun, 03 Aug 2008 00:08:00 +0000

There is something which I always suspected about offline versus online Word Of Mouth (WOM) marketing. And that is that nothing beats the real thing. While reading my favourite blog about WOM, which is the Church of the Customer, I came across these interesting statistics through its links. They hail from the US, the world’s […]

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Word Of Mouth – The Charmin Chronicles

Walter — Sat, 22 Dec 2007 02:50:00 +0000

Wow and double wow. A tip off from my regular read Church of the Customer led me to this story by Virginia of Brains On Fire about how P&G is revolutionising toilet papers. Yeah, you didn’t read me wrong. Apparently, what happened was that the FMCG behemoth fitted out an entire toilet and a lot […]

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Tips for a Thank You Note

Walter — Thu, 29 Nov 2007 23:12:00 +0000

Here’s yet another gem from Church of the Customer’s Jackie Huba on writing “Thank You” notes that rock! If you want to build a word-of-mouth focused and buzzworthy business, here is the way to go. I would probably add another point which is to handwrite the note – if you can help it! Spell the […]

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Word Of Mouth Rules!

Walter — Sat, 17 Nov 2007 08:58:00 +0000

Courtesy of ChurchoftheCustomer.com Got tipped off about this from Ian McKee at a recent lunch talk, and also found it on one of my favourite marketing blogs Church of the Customer. Apparently, a new study by Nielsen has revealed that Word Of Mouth (WOM) is yet again the number one motivating factor behind customer purchases. […]

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The Best Form of Marketing?

Walter — Tue, 16 Oct 2007 23:15:00 +0000

Came across this fabulous titbit from one of my favourite blogs Church of the Customer. I don’t think there is a better way to market one’s products or services, do you? If only, we can do that on supermarket aisles and also include customer testimonials into the whole proposition.

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