To do well in content marketing, you need to know who your most valuable customers are. These high value clients are the ones most likely to make repeat purchases and stay loyal to your company.
Chances are that these individuals are highly engaged Transformational Consumers. At least according to Tara-Nicholle Nelson in her wonderfully insightful book The Transformational Consumer.
A screaming staff beckons deeper investigation (courtesy of Bay Integrated Marketing)
Have you wondered why your colleague is so irritating? Pissed off by a boss who seem to disagree with everything you propose?
Or frustrated by a “stubborn” subordinate who only wants to do things his way?
Harvard Business Review or HBR has always been one of the mainstays of my reading list. I love how its editors seive out business and leadership articles which are meaty enough to provide a good intellectual workout without unnecessary academese.
Its latest compilation “HBR’s 10 Must Reads” is a selection of carefully selected journal articles centred on the most pressing issues of management.
In this day and age, change is the only constant. Global economic uncertainties, socio-cultural shifts and technological breakthroughs make it necessary for organisations to adapt and transform themselves to remain relevant.
The question, however, is how one can drive change successfully in a stage littered with numerous failures.
Written by Ken Blanchard of “The One Minute Manager” fame, together with his co-authors John Britt, Pat Zigarmi and Judd Hoekstra, “Who Killed Change?” is a whodunnit with a business twist. The slim volume is easily read in one sitting and imbues one with useful pointers when implementing change management.
The plot goes like this. Somebody in the ACME organisation has killed Change. In this case, Change of course represents Change Management – a very necessary ingredient for enduring organisational effectiveness when things no longer become business as usual.
Charybdis (image source)
You’ve probably heard the saying over and over again – change is the only constant (this quote first came from an ancient Greek philosopher Heraclitus), especially in this day and age. Beyond the cataclysmic calamities wrecked by Mother Nature, I bet that many of us also face major shifts and upheavals in various aspects of our lives.
How does one manage oneself and others in the midst of tumultous changes? Here are some thoughts on what one can do to brace and ride the storm.