celebrity endorsement | Cooler Insights

Celebrity Endorsement – To Do or Not To Do?

Walter — Mon, 06 Sep 2010 12:53:00 +0000

Should you hire celebrities as your brand influencers and advocates? Well, the answer really depends. Find out more here.

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VISA’s Celebrity Ads

Walter — Mon, 24 Sep 2007 10:51:00 +0000

Celebrity endorsement in advertising (and sometimes PR) is one of the oldest tricks in the book. Since time immemorial, companies have relied on the household recognition, reach and popularity of movie stars, singers, TV actors and sport heroes to gain mileage in the marketing game. Of all the celebrity commercials out there, the most memorable […]

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Extreme Branding or the Battle of the Cans

Walter — Mon, 07 May 2007 10:15:00 +0000

Driving along Victoria Street after a meal at the famous Jackson Kopitiam at MacPherson, I spotted this anomaly right smack in our city area just outside Bugis Junction. Yes, your eyes ain’t kidding you. We do have a Wholesale Centre just outside the city called the Victoria Street Wholesale Centre. Apparently, they have 41 units […]

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Superstars and Rice and Everything Nice

Walter — Wed, 17 Jan 2007 15:18:00 +0000

I am sure everybody would have noticed lately Singapore’s biggest pop export Stefanie Sun’s elfin face peeping out at you behind a bag of rice. Part of the New Moon advertising campaign for its new brand of rice, she beckons with a disarming “Ni chi fan le ma” which translates to “Have you eaten rice?” […]

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