World Cup fever is upon all of us now. And top marketers are trying to score their own “goals” during this peak soccer season.
Happening 14 June to 15 July, this year’s World Cup is held at Russia. Considered by many to be the world’s largest sporting event, the FIFA World Cup 2018 features 32 teams playing 64 matches.
How do you implement a content marketing campaign? What steps should you take?
Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
Courtesy of Jenny White
How can you make social media marketing work harder for you? What can you do to optimize your social media properties?
By now, almost everybody (and their dogs and cats) would have a social media presence. Be it on Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs or forums.