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Epic Marketing

Walter — Tue, 30 Apr 2013 02:14:00 +0000

What were the most epic marketing campaigns which you've come across? Learn how you can create your own epic campaigns here.

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The Dîner en Blanc Debacle

Walter — Sat, 25 Aug 2012 00:45:00 +0000

Are these foods not “white” enough? (courtesy of Daniel’s Food Diary) When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster. It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the […]

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Coke & McDonald’s Join Hands for 2012 Olympics

Walter — Sat, 07 Jul 2012 01:16:00 +0000

Bloggers posing for the camera with Tiffany Goh from Coke Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses. […]

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An Effective Ad

Walter — Wed, 15 Aug 2007 14:26:00 +0000

Spotted this huge, monstrous outdoor billboard plastered across People’s Park Complex. If this doesn’t catch your attention, I suppose nothing will. Great work by the Traffic Police which gets the message across and yet isn’t too gory or gruesome.

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Does Anything or Whatever Work?

Walter — Sun, 03 Jun 2007 00:28:00 +0000

Anybody who has been reading anything in the media or spent anytime at our bus stops recently would have noticed this teaser campaign by Out of the Box Pte Ltd. In a radical departure from how traditional FMCG companies market new brands, the company has decided to name their new beverage brands “Whatever” and “Anything”. […]

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The 4 Cs of Marketing

Walter — Fri, 24 Nov 2006 23:16:00 +0000

Getting a bigger bang for the buck (or any bang for that matter) counts more than ever in an increasingly saturated marketplace. The advent of multiple new and traditional media channels – and the ever increasing weapons of mass distraction – makes it prudent for one to do so. Just like the four Cs of […]

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The Fs of Citizen Marketing

Walter — Thu, 23 Nov 2006 15:04:00 +0000

Ben McConnell and Jackie Huba has created the 4 Fs of citizen marketers. This is an elegant idea which distills some of the types of bloggers and new media activists you find in the blogosphere. The 4 Fs are: 1) Filters These are the aggregators of news, posts, podcasts, youtubes and what-have-yous about various companies, […]

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Are We Still Clean and Green?

Walter — Mon, 20 Nov 2006 11:13:00 +0000

It is sad but true. Singapore’s claim to fame as a clean and green city may be under threat if we do not buck up. In a recent news report on Channelnewsasia, it was cited that littering is on the rise in Singapore. In the first 10 months of this year, a staggering 4,800 were […]

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