buzz marketing | Cooler Insights

July 19, 2010 • Blog • 4 comments

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

Are Flash Mobs Useful in Marketing?

June 23, 2009 • Blog • 2 comments

Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.

World’s First Life-Sized “Noah’s Ark”

June 12, 2009 • Public Relations • 2 comments

I was recently attracted to news about the billionaire brothers Kwok brothers in Hong Kong has built a life-sized replica of Noah’s Ark, a project that has been christened as one with “biblical proportions”. While mega attraction projects are not uncommon in this part of the world, what caught my interest was how this project attempts to link entertainment with evangelism. The project also seems timely since the Ark is often seen as a beacon of hope in times of uncertainty and global turmoil, with project director Spencer Lu claiming that “the financial tsunami will be over”.

What’s interesting is that this discovery has also revived an age-old interest in the vessel which certain scholars claim may have been berthed on Mount Ararat in Turkey, an obsession which has grown so far and wide than it has led many researchers and explorers up that icy peak.

Viral and Buzz Marketing the Burger King Way

June 9, 2009 • Content Marketing • 3 comments

Courtesy of viralblog.com

Humour works in advertising. It grabs your attention, makes you laugh, and gives you a nice endorphin rush.

It also makes you more positively inclined towards a particular brand, especially if its cleverly done without trying too hard. In fact, some commercials can be even more entertaining than comedy shows on television!

Tips for a Thank You Note

November 29, 2007 • Blog • no comments

Here’s yet another gem from Church of the Customer’s Jackie Huba on writing “Thank You” notes that rock! If you want to build a word-of-mouth focused and buzzworthy business, here is the way to go. I would probably add another point which is to handwrite the note – if you can help it!

Spell the recipient’s name correctly (doh!).
Thank the person for choosing your business. If they shared a specific reason why they choose your business of why they like it, reaffirm it. For heaven’s sake, though, don’t turn it into a sales pitch.
Include a personal detail about the recipient that you picked up on. Prove that you were listening. Humanity is a good thing in the antiseptic world of business.
Open the door to feedback. Whether the recipient provides it isn’t the point; it’s the idea that you’re passionate about creating a recommendable experience.
Be authentic: Include your full name and contact info — email and/or phone. Or a business card.

Link here.

Viva Las Vegas!

July 22, 2007 • Business and Management • 12 comments

Marketed internationally as “The Entertainment Capital of the World“, Las Vegas is a modern day miracle in the state of Nevada, a hot, arid and almost desert like region.

By now, almost everybody in the world would be familiar with how it reinvented itself to attract some close to 40 million visitors a year.

Does Anything or Whatever Work?

June 3, 2007 • Blog • 23 comments

Anybody who has been reading anything in the media or spent anytime at our bus stops recently would have noticed this teaser campaign by Out of the Box Pte Ltd. In a radical departure from how traditional FMCG companies market new brands, the company has decided to name their new beverage brands “Whatever” and “Anything”.

This was accompanied by an extensive nation-wide teaser campaign on both mainstream media channels as well as outdoor media. Most of the ads had clever copy playing on the words “Whatever” or “Anything” accompanied by an eye-catching photograph or visual in bright colours. It certainly generated an extensive amount of buzz in the marketing circles.

Here is one of its TVCs aired on Singapore TV channels.

Marketing Mix 2.0

March 21, 2007 • Blog • 5 comments

Ye olde Marketing Mix or 4 Ps, courtesy of marketingteacher.com

Anybody who has studied marketing 101 will be familiar with the marketing mix. Better known as the 4 Ps of marketing, they are Product, Price, Place (distribution) and Promotion. Newer pundits championing Services Marketing have added another 3 Ps which are Process, People and Physical Evidence.

There is even an 8th P called Positioning (made famous by marketing legends Jack Trout and Al Ries) which some have alluded to in marketing books and texts.

Tag: buzz marketing