Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.
Tag: business strategy
How to Prevent Your Business from Permanently Closing Amid the Coronavirus Pandemic
The world seems frozen as people batten down at home in an effort to slow the spread of COVID-19.
In countries around the world, some businesses closed by order of the governor of that state. Others chose to shut down for the safety of their customers and employees. Everyone has tried to do their part to slow the spread of this thing in the hopes that it will be over sooner rather than later.
Wuhan Coronavirus: What Can Singapore Businesses Do?
People photo created by jcomp – www.freepik.com
Everybody is talking about the Wuhan virus now.
Also known as the 2019-nCoV (novel coronavirus) and now COVID-19, it brought domestic travel to a virtual standstill in China during the peak Chinese New Year period. The entire Hubei province is locked down, affecting some 60 million residents.
How Badass Users Makes Your Business Awesome
Courtesy of Test-n-Tell
Do you know what the secret to enduring business success is?
Nope, it isn’t in building awesome products. Nor does it come from building an awesome company. Or an awesome brand for that matter.
This Is How Amazon Conquers Its Competitors
(Updated 29 July 2017) Amazon Prime Now has just launched in Singapore, and is taking the local grocery delivery market by storm.
Demand has been so overwhelming that delivery was unavailable for quite some time. Industry pundits are now watching how the battle between Prime Now, Lazada’s LiveUp, HonestBee, and other players will turn up.
Roadside MBA: Lessons from Small Businesses
I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.
Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.
How LEGO rewrote the rules of innovation
LEGO Star Wars Millennium Falcon – the most highly sought after toy for geeks! (source of image)
Everybody loves LEGO. Boys, girls, mums, dads, and construction toy geeks of all ages.
However, do you know that the world’s favourite toy building blocks is also a powerhouse of innovation?
How to Market to Ageing Consumers
People photo created by tirachardz – www.freepik.com
The ageing consumer is one of the most profitable yet untapped segment. Every year, billions of dollars are left on the table by companies around the world as they ignore this increasingly influential and affluent group of consumers.
Consider this.
Driving Singapore’s Sharing Economy
Sharing is caring. Waste not want not. Reduce, reuse, recycle.
These age-old mantras rang through my head when I start penning this blog post on the recently launched Sharing Economy Association (Singapore). Beginning in Singapore, the association hopes to become the “regional hub for companies and organisations involved in the sharing or collaborative economy which is an emerging economic model of sharing of physical and non-physical resources that is empowered by technology and social networks”.
How Small Businesses can Beat Inflation
Are we ready to wrestle with inflation? (courtesy of Alexis Foundation)
“Inflation is when you pay fifteen dollars for the ten-dollar haircut you used to get for five dollars when you had hair.” – Sam Ewing
Inflation. The sheer mention of the word brings forth shudders.