business strategies | Cooler Insights

Market Thy Neighbours as Thyself

Walter — Sun, 11 Nov 2012 14:11:00 +0000

Marketing can be a friendly activity (Courtesy of {eclaire}) Sometimes, I wonder why the world of marketing has to be so competitive. Many marketing strategies reek of a “command and conquer” mentality. We’re constantly told to “benchmark” against our competitors, “target” or “ambush” our customers, offer “value” pricing, and “position” ourselves such that we have […]

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Rubies in the Orchard: Book Review

Walter — Thu, 19 Jul 2012 12:50:00 +0000

Serial entrepreneur and billionaire Lynda Resnick’s book “Rubies in the Orchard” provides a fascinating glimpse into the marketing strategies behind brands like POM Wonderful, FIJI Water, Teleflora and the Franklin Mint. Part autobiography and part business book, the highly readable tome chronicled how Lynda rose from rags to riches and deployed her marketing smarts to […]

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Shoestring Marketing for Small Businesses

Walter — Sun, 25 Mar 2012 11:16:00 +0000

Source of Image What can small businesses, start-ups, free-lancers and other budding entrepreneurs do to build their reach? How can they compete against bigger companies with deeper pockets, greater resources and fuller teams? In general, the clue is to look at what big conglomerates are doing, and then try to do the opposite – in […]

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Creating Great Experiences at Universal Studios Singapore

Walter — Mon, 27 Feb 2012 12:46:00 +0000

On a recent study trip to Universal Studios Singapore (USS) at Resorts World Sentosa (RWS), I had the privilege of learning how the theme park – arguably the most popular in Southeast Asia – creates, develops and manages memorable and delightful guest encounters. While these strategies do not cover all aspects of a world class […]

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Smithsonian Institution: A World Class Museum Operator

Walter — Fri, 04 Nov 2011 14:56:00 +0000

Aerial view of the Smithsonian museums in Washington DC (source: Tripadvisor) As part of the Business Of Heritage conference, I had the pleasure of learning about how the Smithsonian Institution built its world class reputation as a leading museum brand. Delivering the talk was Ms Elizabeth Duggal, Director of International Museum Professional Education Programme of […]

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David versus Goliath: Ocean Park Hong Kong’s Experience

Walter — Sun, 03 Jul 2011 04:22:00 +0000

Considered Asia's top theme park, Ocean Park attracts millions of visitors each year despite facing immense competition. Learn how they do it here.

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Penning Papers that Persuade

Walter — Tue, 24 May 2011 21:50:00 +0000

Courtesy of CGU Writing Centre Writing papers is not second nature for most of us. It isn’t easy to slave over the words, facts and figures that form an integral part of white collar work, while putting forth a cogent and convincing argument. Fortunately, there is an art and a science to writing policies, strategic […]

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What Do Women and Geezers Have in Common?

Walter — Wed, 17 Nov 2010 21:27:00 +0000

Give up? The answers, according to uber guru Tom Peters and Martha Barletta in their slim volume Trends are oodles of cash, purchasing power and huge influence. Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two […]

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Telling the Emperor that He’s Naked…

Walter — Wed, 07 Jul 2010 22:23:00 +0000

(Source) …Without going to the gallows! One of my favourite fables is Hans Christian Andersen’s “The Emperor’s New Clothes“. If you haven’t already read that tale, do check out this charming little cartoon below: : In many of today’s organisations, employees do occasionally face a similar dilemma. The scenario goes like this: The head honcho […]

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The Promise and Peril of Starbucks

Walter — Mon, 31 May 2010 23:01:00 +0000

Taylor Clark doesn’t like Starbucks. However, he does patronise its outlets. Apparently he is not alone, as there are many who publicly profess their distaste for Starbucks’ “almost burnt” brew while still swarming towards their outlet. That in a nutshell is the premise behind the book “Starbucked” authored by Clark, a Portland-based journalist who appears […]

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