Starting and growing a business isn’t easy—especially when you come from a humble background.
How do you thrive or even survive when you barely make ends meet? What bootstrapping strategies can entrepreneurs like you use?
Tag: business
The Energy Industry’s Impact on All Businesses
How does the energy industry affect businesses? What implications does it hold for marketers?
For some companies, energy is energy — a cost of doing business, but not something they invest much attention or research in. As a result, many don’t think about where their power comes from and can sometimes ignore or fail to investigate shifts in the sector.
Why Entrepreneurs Must Create Art (And How To Do So)
My life as an entrepreneur and a content marketer is a struggle. Especially since I’m a right-brained person with left-brained sensibilities.
Is it possible for me to “make art” while obeying the rules of the online world which define my domain?
How to Effectively Market Yourself on LinkedIn
Do you wish to better market yourself on LinkedIn? Wondering how effective LinkedIn marketing can be to build your professional brand or your business?
Celebrating its 12th 19th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.
7 Time Habits of Highly Effective People
Time and money often go together (courtesy of EarthWalk)
By now, you ought to know that time is the most precious resource of all.
Every one of us have only 24 hours a day, 7 days a week, and 365 days a year. This universal rule applies regardless of our station in life. How we make use of our time determines our happiness and success in life.
QR Codes and Other Epic Marketing Fails
QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?
Wrong! Well, at least according to “UnMarketer” Scott Stratten.
The Mindful Marketer: Book Review
How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?
Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.
The 7 Rules of Social Storytelling
How can your company or brand create a good story – one that will attract and enchant your audience?
What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?
Turning Silver into Gold: Book Review
What is the fastest growing yet often neglected consumer group? One that has contributed to a demographic bulge of about 77 million people in the US?
Yes, I’m talking about the Baby Boomers, i.e. those born from 1946 to 1964. Hitting their silver years over the next decade or so, Baby Boomers represent the largest age-related demographic group in the world today. In China alone, it is predicted that the 50+ marketplace will swell to a staggering 525.8 million people by 2025.
Metamorphosis – 5 Life Lessons from Lyssa Zampa
Image source
I’ve always been fascinated with the metamorphosis of moths and butterflies.
How in the world does an ugly, leaf munching caterpillar transform into a beautiful, flower sipping butterfly?
Or perhaps a handsome tropical swallowtail moth aka Lyssa zampa (in Singapore’s context).