Since time immemorial, man has been bewitched by stories.
A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
Tag: branding
Like a Virgin by Richard Branson: Book Review
Courtesy of Vincent Huberta
Everybody knows Sir Richard Branson, founder of the Virgin Group.
With an estimated net worth of US$4.6 billion, Branson is financially successful beyond anybody’s wildest dreams.
Branding in The Social Age
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)
How do you create a social brand? Are there any differences between a traditional brand and a social brand?
In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
Why Branding Means Sweating The Small Stuff
Marketing – and branding – is all about the little things (courtesy of Allographics)
Since time immemorial, marketers are obsessed with the “Big Idea”.
Ruled by “out-of-this-world” campaigns that win Golden Lions or Creative Circle awards, we were transfixed by the notion that bigger and bolder is usually better.
How Stories Bring Brands To Life
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
Marketing in the Age of Social Ephemera
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?
8 Easy Ways to Build Your Personal Brand Online
What would you do if you happen to lose your job or your business goes bust today?
Can you pick up the pieces and move on? Or will your self esteem be shattered beyond repair?
6 Steps To Building Brand Trust in the Social Age
Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?
Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
The Book of Business Awesome/ UnAwesome (Review)
Have you wondered what works (and doesn’t) in Facebook?
Or how you can undo an ill conceived tweet let loose in a fit of anger?
Uniqlo’s Unique Advertisement
As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.
First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.