branding | Cooler Insights

3 Timeless Principles of Great Brand Storytelling

Walter — Wed, 30 May 2018 13:43:29 +0000

Wish to craft better brand stories for your content marketing efforts? Consider these three timeless principles.

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How To Craft Meaningful Stories On Social Media

Walter — Wed, 25 Apr 2018 14:05:45 +0000

Storytelling is the anchor for effective social media marketing. Craft meaningful stories with the Story Strategy Framework here.

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How To Build a Social Brand Which Customers Love

Walter — Thu, 18 May 2017 14:14:41 +0000

Fueled by social media, the power of branding now lies squarely in the hands of your customers. Learn how you can flip your brand to engage and empower your customers.

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Why Your Marketing Should Be A Gift (And How To Make It So)

Walter — Fri, 20 May 2016 01:12:33 +0000

Giving value to your customers doesn't have to cost you an arm and a leg. Find out why and how you can give to get marketing.

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7 dimensions of a world class brand

Walter — Fri, 14 Aug 2015 10:41:18 +0000

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? The answer lies in their brand essence.

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8 Marketing Lessons from Star Wars: The Force Awakens

Walter — Wed, 22 Jul 2015 13:54:59 +0000

The most awaited movie of the year, here are 8 reasons why "Star Wars: The Force Awakens" is a marketing masterpiece.

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Why You Need to Build a Personal Brand

Walter — Mon, 04 May 2015 00:33:11 +0000

Have you started investing time and energy in building your personal brand? If you haven't, it is high time for you to do so now.

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Twitter Is Not a Strategy: Book Review

Walter — Wed, 07 Jan 2015 13:59:25 +0000

How do we build strong brands in the digital age? Should brand marketers favour algorithms and analytics over inspiration and creativity?

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The 7 Rules of Social Storytelling

Walter — Wed, 17 Sep 2014 14:04:00 +0000

In the social age, effective storytelling requires brands to wow their audiences and touch their hearts. Discover what the 7 Is of storytelling is and how you can apply it to your brand.

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How to Truly Market – Without Marketing

Walter — Wed, 14 May 2014 04:31:00 +0000

Source of image What is the simplest definition of marketing? According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and […]

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