brand strategy | Cooler Insights

How To Build a Social Brand Which Customers Love

Walter — Thu, 18 May 2017 14:14:41 +0000

Fueled by social media, the power of branding now lies squarely in the hands of your customers. Learn how you can flip your brand to engage and empower your customers.

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Why Movements Matter (And How You Can Use It In Marketing)

Walter — Tue, 02 Feb 2016 00:34:00 +0000

Learn how to embrace movement marketing, and excite your customers to not just be buyers but evangelists for your cause.

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10 Steps to Reinventing You

Walter — Sun, 12 Jul 2015 14:28:23 +0000

What should you do when you have hit a professional wall in your career? Learn how you can reinvent yourself in my review of Reinventing You by Dorie Clark.

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The Death of the Music Album

Walter — Sun, 30 Mar 2014 12:41:00 +0000

The days of music albums selling millions are gone. Even mega-stars like Katy Perry and Miley Cyrus are hardly moving albums these days. Find out why here.

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Branding in The Social Age

Walter — Wed, 06 Nov 2013 14:54:00 +0000

How do you create a social brand? Are there any differences between a traditional brand and a social brand?

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8 Ways Brands Can Win Fans

Walter — Sun, 11 Aug 2013 03:22:00 +0000

Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com) No brand is an island. Especially in the age of the mobile social web. Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and […]

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How Stories Bring Brands To Life

Walter — Sat, 29 Jun 2013 19:37:00 +0000

Do you know what's the number one thing you can do to build your brand? Tell an enchanting and mesmerising story! Here's how.

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Which Social Media Strategy Should You Adopt?

Walter — Wed, 07 Nov 2012 14:15:00 +0000

A picture often paints a thousand words. A great comic or cartoon, on the other hand, paints tens of thousands. “Marketoonist” Tom Fishburne recently created a wonderful graphical depiction of 5 different types of social media strategies as depicted below: Courtesy of Tom Fishburne> As the world of social media becomes increasingly crowded with brands […]

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Don’t Monkey Around with Kipling’s Ape

Walter — Sat, 15 Sep 2012 01:43:00 +0000

A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody. What I find unique about Kipling is that furry little simian dangling from the […]

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An Innocent Story: Book Review

Walter — Thu, 02 Aug 2012 22:25:00 +0000

Written by writer and brand consultant John Simmons, Innocent narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a “tasty little juice company” with a unique culture founded on strong values. Embodying the informal, casual wit of the company, the founding of Innocent is summarised on their website […]

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