Brand Story | Cooler Insights

Brand Storytelling: How to Hit The Bull’s Eye

Walter — Wed, 15 Mar 2017 13:09:17 +0000

Create a compelling brand story which captures your customer's attention and moves them to buy from you. Learn the StoryBrand technique here.

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Sharpen Your Brand Story With This Easy Formula

Walter — Tue, 11 Oct 2016 23:30:09 +0000

What can your business do to attract leads, generate prospects, and convert customers? Consider telling a story using the "And", "But", and "Therefore" or ABT structure of stories. More here.

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How to tell winning brand stories on social media

Walter — Mon, 11 Apr 2016 14:24:46 +0000

How can you weave a compelling brand story on social media? Can your brand rise above the competition to connect more deeply with your audiences?

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The Age of Antiheroes

Walter — Fri, 01 May 2015 05:25:36 +0000

The age-old notion of a hero donning a cape and riding a white horse is gone. Find out who antiheroes are and how we can embrace our weaknesses as strengths.

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The 7 Rules of Social Storytelling

Walter — Wed, 17 Sep 2014 14:04:00 +0000

In the social age, effective storytelling requires brands to wow their audiences and touch their hearts. Discover what the 7 Is of storytelling is and how you can apply it to your brand.

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How Stories Bring Brands To Life

Walter — Sat, 29 Jun 2013 19:37:00 +0000

Do you know what's the number one thing you can do to build your brand? Tell an enchanting and mesmerising story! Here's how.

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An Innocent Story: Book Review

Walter — Thu, 02 Aug 2012 22:25:00 +0000

Written by writer and brand consultant John Simmons, Innocent narrates the brand story of how Cambridge graduates Jon Wright, Adam Balon and Richard Reed built a “tasty little juice company” with a unique culture founded on strong values. Embodying the informal, casual wit of the company, the founding of Innocent is summarised on their website […]

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Brand Storytelling Basics You Must Know

Walter — Tue, 16 Jun 2009 00:29:00 +0000

Brand storytelling is an important part of building your corporate and product brands. Learn how you can do it here.

The post Brand Storytelling Basics You Must Know first appeared on Cooler Insights.