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	<title>brand identity | Cooler Insights</title>
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		<title>How To Build a Distinctive Social Media Brand</title>
		<link>https://stg.coolerinsights.com/2021/05/social-media-branding-guide/</link>
					<comments>https://stg.coolerinsights.com/2021/05/social-media-branding-guide/#respond</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Mon, 10 May 2021 03:00:49 +0000</pubDate>
				<category><![CDATA[Social Influence]]></category>
		<category><![CDATA[brand identity]]></category>
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					<description><![CDATA[<p>Learn how to build an attractive social media brand identity by following these detailed steps.</p>
The post <a href="https://stg.coolerinsights.com/2021/05/social-media-branding-guide/">How To Build a Distinctive Social Media Brand</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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		<title>Offensive Versus Defensive Public Relations</title>
		<link>https://stg.coolerinsights.com/2014/08/offensive-and-defensive-pr/</link>
					<comments>https://stg.coolerinsights.com/2014/08/offensive-and-defensive-pr/#respond</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Wed, 20 Aug 2014 13:22:00 +0000</pubDate>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[social media]]></category>
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					<description><![CDATA[<p>The world of Public Relations (PR) consists of both offensive and defensive communication strategies. Learn the difference between the two here.</p>
The post <a href="https://stg.coolerinsights.com/2014/08/offensive-and-defensive-pr/">Offensive Versus Defensive Public Relations</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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		<title>Don&#8217;t Monkey Around with Kipling&#8217;s Ape</title>
		<link>https://stg.coolerinsights.com/2012/09/dont-monkey-around-with-kiplings-ape/</link>
					<comments>https://stg.coolerinsights.com/2012/09/dont-monkey-around-with-kiplings-ape/#comments</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Sat, 15 Sep 2012 01:43:00 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[product strategy]]></category>
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					<description><![CDATA[<p>A perennial favourite amongst my family members, Kipling has carved a niche for itself with its selection of well designed handbags, haversacks, satchels, wallets and suitcases. Arrayed in an attractive range of colours, designs and styles, Kipling offers something for everybody. What I find unique about Kipling is that furry little simian dangling from the [&#8230;]</p>
The post <a href="https://stg.coolerinsights.com/2012/09/dont-monkey-around-with-kiplings-ape/">Don’t Monkey Around with Kipling’s Ape</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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		<title>The Rise and Fall of Kodak &#8211; an Imaging Icon</title>
		<link>https://stg.coolerinsights.com/2012/02/the-rise-and-fall-of-kodak-an-imaging-icon/</link>
					<comments>https://stg.coolerinsights.com/2012/02/the-rise-and-fall-of-kodak-an-imaging-icon/#respond</comments>
		
		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Wed, 01 Feb 2012 12:53:00 +0000</pubDate>
				<category><![CDATA[Business and Management]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[photography]]></category>
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					<description><![CDATA[<p>Do you know that Kodak went through bankruptcy proceedings and have re-emerged? However, it's a far cry from its golden years.</p>
The post <a href="https://stg.coolerinsights.com/2012/02/the-rise-and-fall-of-kodak-an-imaging-icon/">The Rise and Fall of Kodak – an Imaging Icon</a> first appeared on <a href="https://stg.coolerinsights.com">Cooler Insights</a>.]]></description>
		
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