brainstorming | Cooler Insights

Content Marketing: Step-by-Step Guide to Brainstorming Ideas

Walter — Wed, 07 Aug 2019 13:44:46 +0000

Are you feeling at a lost for words and images? Read my 10-step content marketing ideas brainstorming guide!

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Gamestorming: A Tool for Innovation (Book Review)

Walter — Wed, 28 Nov 2012 06:11:00 +0000

Stumped by an insurmountable problem at work? Keen to generate ideas that are “out of the screen”? Wish to find a way to make “gaming” come to life? With Gamestorming by Dave Gray, Sunni Brown and James Macanufo, you now can. Written in an easily digestible format laced with useful illustrations and examples, Gamestorming provides […]

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Brainy Insights

Walter — Sun, 31 Jul 2011 02:43:00 +0000

Courtesy of Inner Altitude Last night, I decided to catch a much talked about TED talk by Dr Jill Bolte Taylor and boy was I blown away! In the video, the celebrity neuro-anatomist described her experiences when she suffered a stroke on her left brain and painted a beautiful and vivid picture of that somewhat […]

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Divergent and Creative Thinking

Walter — Thu, 28 Oct 2010 23:19:00 +0000

There are two modes of cognitive reasoning that are universally defined: convergent and divergent thinking. Convergent thinking is the one that is more frequently employed at work, in schools, and often at home. It is a form of thinking employing deductive reasoning, which looks at bringing together information that is focussed on solving a problem. […]

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