blogosphere | Cooler Insights

‘Ham’-mered by Diseased Pigs and Disgusting Pizzas

Walter — Thu, 30 Apr 2009 13:05:00 +0000

It was the best of times, it is the worst of times in this tale of two culinary crises. The first has the potential to be truly cataclysmic, while the second could balloon into a major corporate catastrophe. How both incidents have rippled through the social media world makes for an interesting study. The more […]

The post ‘Ham’-mered by Diseased Pigs and Disgusting Pizzas first appeared on Cooler Insights.

Social Media Intelligence Redefined

Walter — Wed, 03 Dec 2008 22:54:00 +0000

Brandtology – The World’s First 24×7 Managed Services Provider As social media platforms and applications gain mainstream prominence, organisations should pay increasing attention to what people are saying about them online. We have seen in recent weeks how social media can either result in a lot of good or a lot of harm. Being oblivious […]

The post Social Media Intelligence Redefined first appeared on Cooler Insights.

Getting Past The Social Media Hype

Walter — Mon, 03 Mar 2008 14:03:00 +0000

Courtesy of butler.melvin This article first appeared in Marketing magazine in February 2008. I thought it would be useful to share it with you here. And yes, I am back to blogging again after a super long hiatus! By now, every publicist worth his or her salt would have heard of the wonders of new […]

The post Getting Past The Social Media Hype first appeared on Cooler Insights.

Sex, Scandal and Sensationalism

Walter — Tue, 18 Dec 2007 00:38:00 +0000

Courtesy of mercer machine In the age of social media, one particular trend seem to stand out more so than others. And that is our penchant for perversity. Just look at the leading blog posts and stories in technorati, digg, ping.sg and other blog aggregators. What hits you first and foremost? Most of the leading […]

The post Sex, Scandal and Sensationalism first appeared on Cooler Insights.

The Right Stuff for Blogging

Walter — Sun, 20 May 2007 15:20:00 +0000

After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the “Rs” of blogging. What makes a blogger effective? I believe there are a few basic “Rs” to take note of. Relationships > […]

The post The Right Stuff for Blogging first appeared on Cooler Insights.

I Can’t Believe It Yet Again!

Walter — Fri, 11 May 2007 09:17:00 +0000

Let’s toast to more blogging successes! Dear readers, Thank you so much for your support, links and visits. I just found out that this blog is ranked 9th according to the Buzz Bin’s list of Top 15 Independent PR Blogs. While I do sneak in some personal bits here and there, my chief intention is […]

The post I Can’t Believe It Yet Again! first appeared on Cooler Insights.

New School of PR

Walter — Tue, 06 Feb 2007 23:01:00 +0000

Courtesy of Hugh MaCleod’s gapingvoid blog I am currently attending a conference on Strategic Media Relations organised by Pacific Conferences. Its a good refresher on public relations and also an opportunity to broaden my horizons and network. As usual, it covered the blogosphere’s growing influence (57 million blogs and counting), use of RSS, wikis, podcasts, […]

The post New School of PR first appeared on Cooler Insights.

Why You Should Play Nice in the Blogosphere

Walter — Sun, 04 Feb 2007 10:00:00 +0000

Pigs don’t have it this good at the US’s National Pork Board Came across this interesting post by Nathan Gilliatt on how a national pork body tried to sue the pants off a breastfeeding advocate, to disastrous results. “For a while, it seemed that every conversation about companies interacting with bloggers fell back on the […]

The post Why You Should Play Nice in the Blogosphere first appeared on Cooler Insights.

The Death of the Press Release?

Walter — Thu, 25 Jan 2007 14:20:00 +0000

Read this post by Long Tail’s Chris Anderson about how social media relations brings a different dimension compared to traditional mainstream media PR. He blogs about the dilemma faced by traditional PR practitioners as captured by this quote: “So now imagine that you’re one of those PR professionals. What do you do? Stick with the […]

The post The Death of the Press Release? first appeared on Cooler Insights.