After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the “Rs” of blogging.
What makes a blogger effective? I believe there are a few basic “Rs” to take note of.
Relationships
Apparently, I was (faint) according to the cool folks at the Digital Movement. They apparently liked my 5 parter on Nexus 2007 so much that they have given me a free T-shirt for Best Coverage Award. Wow!
Thanks for the cool accolade folks. I really appreciate it and I think that you guys are doing a swell job too. Keep it up! The future is bright for Singapore 2.0!
The third session at Nexus 2007, “The Future of the Web”, was led by a fascinating presentation by Andreas Weigend, former Chief Scientist of Amazon.com. He spoke about Chris Anderson’s Long Tail (Wired magazine, Oct 2004) as well as the following futures:
Future of the individual – From e-business to me-business, and from eco-system to ego-system.
This post is dedicated to my friends who bake, cook, prepare cocktails and generally help to make life sweeter and more sublime for foodies and drinkers like myself.
Being a true-blue Singaporean, I love to have my carrot cake and eat it. Yes, we are a nation of foodies and many people live and swear by their hokkien mee, satays, roti pratas, and mee poks (a flat fettucine like egg noodle) here. There are also many food guides around (many with online counterparts) like the venerable Makansutra which has become a national institution for many here.
Jonathan Schwartz , CEO of Sun Microsystems and avid blogger
Calling all Chairpersons, CEOs and Managing Directors! We’d love to read what you think so start blogging now.
Wait a minute, I hear you say. Why on Earth should the head honchos of organisations open themselves up to public scrutiny and ridicule by blogging?
Recently, I attended a staff seminar where the theme of resonance was used. According to Wikipedia, resonance is a term used in physics whereby one system tends to oscillate a maximum amplitude at certain frequency.
Resonance is a powerful force multiplier. It is both a natural and artificial phenomenon whereby something moves in synchrony with another, for both good and bad. Witness how the powerful high pitched voices of soprano singers can cause wine glasses to shatter.
Marching soldiers crossing a wooden bridge at a certain rhythm can cause it to break. Even helicopters like the almighty Chinook can fall prey to Resonance! Watch this video below:
Robert Scoble and Shel Israel (courtesy of JD Lasica)
Want to know how blogging is impacting the world of business? Keen to find know all about the secrets of blogging success while learning about its possible drawbacks?
Well, do check out Naked Conversations by Robert Scoble and Shel Israel.
Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!
Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.
“Whenever you find you’re on the side of the majority, it is time to reform.”
Planning versus execution. There is an age-old debate about which is more important in marketing. Should strategy take precedence over implementation? Similarly, which is of greater significance – the general’s plans or the warriors tactics?
I believe that increasingly, ivory towers “strategic marketing” ain’t gonna cut the ice. Poring over numerous analytical reports and market research alone will not do. AC Nielsen may have the best coverage of traditional marketing channels but have you read what people are talking about you on hardwarezone’s forums? How about what the taxi drivers are saying behind your backs?
I came across this fascinating post from Marketing Sherpa about how one can use both blogging and video logs (or vlogs) to generate word-of-mouth interest. While the subject matter is about golfing equipment and apparel, the same principles can be applied across other “experience-rich” businesses. They include sports retail, travel agencies, leisure attractions (especially zoos and theme parks), restaurants, and maybe even museums.
Everyone’s talking about all of the things you can do with online video — and why not? Once production completes and the clips are on your site, it’s essentially a 24/7 downloadable TV commercial.
But the space is becoming more competitive, and marketers will have to find ways to cut through the video clutter sooner rather than later as the medium matures.
See how one golf-club manufacturer used original programming in a blog and in merchandising to build their email database from scratch.
It would be great if Singapore businesses can explore leveraging on the power of youtube, Yahoo! video and other such channels.