bloggers | Cooler Insights

How To Choose The Best Influencers For Your Brand [CHECKLIST]

Walter — Wed, 03 Jul 2019 13:43:37 +0000

Finding the right influencers can be a royal pain. Our six-step checklist helps you to find the ideal influencers for your social media marketing campaign.

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Thought Leaders or Influencers – Who Should You Choose?

Walter — Thu, 08 Feb 2018 14:08:27 +0000

Are influencers worth the time, money and effort invested in them? What about thought leaders who are subject matter experts? The answer really depends on what you are looking for.

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What Brands Can Learn From Bloggers

Walter — Mon, 12 Sep 2016 22:32:11 +0000

Bloggers, YouTubers, and Instagrammers are rocking the world of social media marketing. What can brands learn from these social influencers?

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The Art and Science of Influencer Marketing

Walter — Wed, 15 Jun 2016 02:34:32 +0000

What can brands do to improve their marketing efforts by working with influencers? Check out these tips on the art and science of influencer marketing.

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21 Laws of Social Media Influencers

Walter — Wed, 27 Apr 2016 02:04:01 +0000

How can we grow our social media influence and leadership? Consider the 21 Laws of Influence by Hellen Davis, and how they can be adapted for the social age.

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Influencer Marketing Ethics in Singapore

Walter — Sun, 22 Mar 2015 13:26:05 +0000

How should influencers behave when faced with a moral dilemma? What is ethical and unethical in influencer marketing?

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The ABCs of Influencer Marketing

Walter — Sun, 04 Jan 2015 09:47:55 +0000

How should you work with an influencer? Learn these and more in my back-to-basics tutorial on Influencer Marketing.

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Singapore Blog Awards Rides Again!

Walter — Sun, 17 Aug 2014 04:29:00 +0000

Congratulations to all the winners of the Singapore Blog Awards 2014! Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee […]

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Six Qualities of Successful Bloggers

Walter — Sun, 27 Jul 2014 05:20:00 +0000

Have you voted for your favourite blogger yet? (from Singapore Blog Awards 2014) Yes, it is time yet again for the Singapore Blog Awards. Organised by Omy.sg, this annual competition cum celebration of what’s new, hot and happening in the blogging scene is in its 7th year running, with over $30,000 worth of prizes to […]

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Influencer Marketing 101

Walter — Sat, 19 Oct 2013 20:28:00 +0000

Zillions of pre-teens are under his influence (courtesy of The Global Daily) Are you under the influence? If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the […]

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