https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Wed, 12 Aug 2020 13:32:29 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2020/08/content-marketing-case-studies/ https://stg.coolerinsights.com/2020/08/content-marketing-case-studies/#comments Wed, 12 Aug 2020 13:32:29 +0000 https://coolerinsights.com/?p=13912 Are you looking for the best examples of content marketing in B2C or B2B companies? Read this article to learn more.

The post Top B2C and B2B Content Marketing Case Studies first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2020/08/content-marketing-case-studies/feed/ 3 https://stg.coolerinsights.com/2010/07/who-should-we-compare-ourselves-with/ https://stg.coolerinsights.com/2010/07/who-should-we-compare-ourselves-with/#respond Sun, 04 Jul 2010 22:33:00 +0000 http://coolerinsights.com/uncategorized/2010/07/who-should-we-compare-ourselves-with/ Don’t just benchmark Google for its technology – it also has one of the best corporate cultures in the world. (source) Yesterday morning, I had an interesting conversation with my wife (an organisational excellence whiz) on the question of benchmarking and best practices. First, we spoke about how global liveability indicators like this (from Mercer), […]

The post Who Should We Compare Ourselves With? first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2010/07/who-should-we-compare-ourselves-with/feed/ 0 https://stg.coolerinsights.com/2008/05/in-media-relations-timing-is-everything/ https://stg.coolerinsights.com/2008/05/in-media-relations-timing-is-everything/#comments Wed, 14 May 2008 22:36:00 +0000 http://coolerinsights.com/uncategorized/2008/05/in-media-relations-timing-is-everything/ The horrific Sichuan Earthquake left many dead or injured (courtesy of szbluewater) The recent spate of cataclysmic events happening around our region is simply awful. To date, more than 50,000 people in the Sichuan area are either dead, missing or buried, and Cyclone Nargis in Myanmar has left more than two million homeless and tens […]

The post In Media Relations, Timing is Everything first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2008/05/in-media-relations-timing-is-everything/feed/ 2 https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/ https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/#comments Tue, 04 Dec 2007 23:01:00 +0000 http://coolerinsights.com/uncategorized/2007/12/how-clients-should-manage-pr-agencies/ What can a company do to optimize its relationship with its PR agency? Check out these 7 tips on how clients should manage their PR agencies.

The post How Clients Should Manage PR Agencies first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/12/how-clients-should-manage-pr-agencies/feed/ 4 https://stg.coolerinsights.com/2007/05/the-right-stuff-for-blogging/ https://stg.coolerinsights.com/2007/05/the-right-stuff-for-blogging/#comments Sun, 20 May 2007 15:20:00 +0000 http://coolerinsights.com/uncategorized/2007/05/the-right-stuff-for-blogging/ After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the “Rs” of blogging. What makes a blogger effective? I believe there are a few basic “Rs” to take note of. Relationships > […]

The post The Right Stuff for Blogging first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/05/the-right-stuff-for-blogging/feed/ 17 https://stg.coolerinsights.com/2007/02/zoophilia/ https://stg.coolerinsights.com/2007/02/zoophilia/#comments Sun, 25 Feb 2007 00:10:00 +0000 http://coolerinsights.com/uncategorized/2007/02/zoophilia/ I recently re-visited the Zoo during a management retreat. Amidst all that brainstorming activity, we did manage to squeeze a little time to visit the Zoo. As I walked through the lush environment in the warm tropical Sun, I was convinced once again why the Zoo can attract more than a million visitors a year! […]

The post Zoophilia first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2007/02/zoophilia/feed/ 12