Tag: behavioural economics

Social Physics – A New Science of Influence

April 20, 2015 Content Marketing, Social Influence 1 comment

Social Physics Influencer Marketing
Sandy Pentland of MIT (courtesy of MIT)

Why do ideas spread from person to person? How do we marry the worlds of social influence, big data, and behavioural economics?

Enter Social Physics, a concept coined by MIT Professor Alex “Sandy” Pentland. Director of the Human Dynamics Laboratory, Pentland’s book Social Physics: How Good Ideas Spread – The Lessons from New Science proposes a new theory of human social interaction.


Why Prison and Locker Rooms are Pink

March 19, 2014 Business and Management no comments

Why Prison and Locker Rooms are Pink
Pink prisons aren’t just fashionable – they work! (source: The Cairns Post)

Have you wondered why seeing red makes you mad? Or why Apple products are so popular with creative types?

Thanks to a fascinating podcast on Social Triggers Insider, I discovered the answers from social psychologist Adam Alter, author of Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave.


David and Goliath: Book Review

March 5, 2014 Book Reviews 2 comments

 

David and Goliath by Malcolm Gladwell

Why do underdogs triumph over mightier enemies? How does one turn a weakness into a strength?

In yet another entertaining trip of the intellect, Malcolm Gladwell’s latest volume David and Goliath tackles perennial paradoxes with much aplomb. Written in his usual captivating prose, Gladwell’s book – subtitled Underdogs, Misfits and the Art of Battling Giants – provides one with much food for thought while challenging conventional wisdom.


Mastering the Power of Habits

November 20, 2013 Social Influence no comments

Mockup psd created by freepik – www.freepik.com

Good or bad, habits are hard to break. Try refraining from showering for a week—or even a day—to see what I mean!

As the old song by Chicago goes, habits can be hard to break. Especially addictive ones like smoking, binge drinking, watching television (especially Netflix), scrolling through Facebook or Instagram (oops guilty!), or lazing on the couch.


Are You a Promoter or a Preventer?

September 15, 2013 Business and Management no comments


How much risk are you willing to take? (courtesy of Condominium Insurance Review)

In life and at work, there are two kinds of people. That is, if you believe psychologists Heidi Grant Halvorson and E. Tory Higgins in their fascinating article in HBR.

The first, promotion-focused people, see their goals as a way to advance forward. They zoom in on the rewards that can be realised when goals are achieved. Eager to “play to win”, they like to dream big and stretch their imaginations in whatever they do.