Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.
Business photo created by jcomp – www.freepik.com
Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.
Improving conversions is the Holy Grail of every digital marketer.
A website, Facebook Page or email which fails to turn a prospect into a customer is practically worthless.
Wish to improve your online conversion rates? Want to attract more customers to buy from you?
Anchor your digital marketing strategy on the firm foundations of web psychology.
Why do you remember certain experiences and forget others? How can you design and engineer remarkable encounters that stick in your customers hearts and minds?
The answers to these and so much more were found in The Power of Moments, an extraordinary book by bestselling authors Chip Heath and Dan Heath.
Wonder why your social media campaigns fail to generate responses? Wish to improve your social media marketing efforts?
Consider peeping into the most amazing technology of all time – the human brain.
Do you know what the single biggest irony of the digital age is?
Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
Steven Levitt and Stephen Dubner (courtesy of Freakonomics Facebook page)
Conventional wisdom can be a bitch. While there may be occasional wisdom in crowds, the truth is that fools seldom differ.
If going with the flow could land us in hot soup, how then should we solve the many problems in our world?
Don’t let your eyes fool you (courtesy of Tech Whiz)
We’re living in an age of illusions. One where lives are built and destroyed by that perpetually glowing screen in front of us.
Love it or loathe it, the social web is here to stay. We spend so much time online that our entire socio-cultural landscape has shifted in immense and incredible ways. For some, being unplugged for even two hours can be unfathomably torturous.