https://stg.coolerinsights.com Content Marketing and Social Media Agency in Singapore Wed, 19 Apr 2017 12:18:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://stg.coolerinsights.com 32 32 https://stg.coolerinsights.com/2012/05/mickeys-10-commandments-for-theme-parks/ https://stg.coolerinsights.com/2012/05/mickeys-10-commandments-for-theme-parks/#comments Thu, 03 May 2012 23:19:00 +0000 http://coolerinsights.com/uncategorized/2012/05/mickeys-10-commandments-for-theme-parks/ Disneyland provides lots of photo opportunities for kids! Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to […]

The post Mickey’s 10 Commandments for Theme Parks first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/05/mickeys-10-commandments-for-theme-parks/feed/ 1 https://stg.coolerinsights.com/2012/04/10-rules-for-great-storytelling-in-attractions/ https://stg.coolerinsights.com/2012/04/10-rules-for-great-storytelling-in-attractions/#respond Fri, 27 Apr 2012 13:00:00 +0000 http://coolerinsights.com/uncategorized/2012/04/10-rules-for-great-storytelling-in-attractions/ The Melbourne Museum provides a great immersive experience In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success. Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments? Once […]

The post 10 Rules for Great Storytelling in Attractions first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/04/10-rules-for-great-storytelling-in-attractions/feed/ 0 https://stg.coolerinsights.com/2012/04/how-storytelling-transforms-visitor-attractions/ https://stg.coolerinsights.com/2012/04/how-storytelling-transforms-visitor-attractions/#comments Tue, 17 Apr 2012 13:41:00 +0000 http://coolerinsights.com/uncategorized/2012/04/how-storytelling-transforms-visitor-attractions/ Bob Rogers with ASA Chairman Kevin Cheong The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations. Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed […]

The post How Storytelling Transforms Visitor Attractions first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2012/04/how-storytelling-transforms-visitor-attractions/feed/ 2 https://stg.coolerinsights.com/2011/07/keeping-your-attractions-fresh-and-appealing/ https://stg.coolerinsights.com/2011/07/keeping-your-attractions-fresh-and-appealing/#respond Thu, 14 Jul 2011 12:06:00 +0000 http://coolerinsights.com/uncategorized/2011/07/keeping-your-attractions-fresh-and-appealing/ Good storytelling helps to sustain consumer interest (Universal Studios Singapore’s Madagascar Crate Ride) One of the greatest challenges faced by theme parks, zoos, museums, and other visitor attractions is that of getting one’s visitors to keep returning. While adding new rides, exhibits and enclosures can help to draw repeat patronage, their prohibitively high costs make such […]

The post Keeping Your Attractions Fresh and Appealing first appeared on Cooler Insights.]]> https://stg.coolerinsights.com/2011/07/keeping-your-attractions-fresh-and-appealing/feed/ 0