attention economy | Cooler Insights

Does Sex-vertising Really Sell?

Walter — Thu, 15 Dec 2011 15:42:00 +0000

Does sex truly sell in advertising or does it actually reduce the impact of your advertising efforts? Join the debate here.

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From Push to Pull to Participate

Walter — Sat, 03 Jul 2010 02:51:00 +0000

T-Mobile’s Flash Mob at Trafalgar Square In the world of advertising, it is common for one to think about generating Attention first before anything else. After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter. Well things […]

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Addressing the Absence of Attention

Walter — Wed, 19 Aug 2009 01:08:00 +0000

I love this pie chart! (Courtesy of Creating Passionate Users) One of the most prominent phenomena in this present age is its move towards slicing and dicing everything down to its simplest and most fundamental parts. This relish for reductionism has resulted in an ever increasing number of people who acquires information in a vast […]

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Why Britney Isn’t Retweeting Your Tweets

Walter — Thu, 06 Aug 2009 02:09:00 +0000

Does social media influence the way we behave and engage with each other? Or does it merely reinforce current behaviours and norms?

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Irreverence Or Irrelevance?

Walter — Sat, 11 Jul 2009 02:47:00 +0000

An extreme example of sex selling in NYC (courtesy of lickyoats) The unassailable growth of consumer clutter has led to two things for marketers to consider. The first is the need to conceive increasingly innovative and creative ways to attract attention. Most of which are so “In Your Face” that your senses have to be […]

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Technopreneurial Tales

Walter — Sat, 31 Mar 2007 16:35:00 +0000

Inspirational IT-preneurs sharing war stories The final session at Nexus 2007 saw three eminent entrepreneurs in the technology field sharing their tales of passion, zeal and fervour in changing the world. The three occupied very different tech niches. Farzad Naimi’s Litescape looked at integrating business applications, voice and data, allowing greater real-time collaboration on any […]

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