anticipatory marketing | Cooler Insights

Wow Customers with Anticipatory Service

Walter — Mon, 25 Nov 2013 05:08:00 +0000

How do you create memorable and delightful customer experiences? The secret lies in anticipating their needs and meeting them before they ask. More here.

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Anticipatory versus Predatory Marketing

Walter — Mon, 15 Aug 2011 13:21:00 +0000

Predators are better in the movies than on the streets (source) There are two forms of marketing out there. The first is what I call Predatory Marketing. Almost every company and business selling to a consumer does this to some extent. Like a pack of wolves hunting for fresh meat, predatory marketers venture to where […]

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Are Your Customers Really Comfortable?

Walter — Wed, 04 Aug 2010 23:04:00 +0000

My family loves to visit Relish (by Wildrocket) for their great service, comfortable ambience and fabulous food. Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t. There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology […]

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We are all Creatures of Habit

Walter — Fri, 02 Apr 2010 09:31:00 +0000

Courtesy of cartoonstock.com There is an age-old saying that you cannot make a leopard change its spots. Or teach an old dog new tricks. Habits, especially deeply ingrained ones, die hard. Sometimes, they can be so addictive that they not only fail to perish, but linger on. Day after day. Week after week. Year after […]

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Adopting Multiple Marketing Perspectives

Walter — Wed, 06 Jan 2010 23:27:00 +0000

eye see you, originally uploaded by jwlphotography. To succeed in the art and science of marketing, one cannot simply stick to one central approach and hope to wing it come what may. What’s needed instead are a mix of both long-term, medium-term and short-term views. The adoption of these perspectives should vary depending on one’s […]

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The Aura of Anticipation

Walter — Tue, 15 Sep 2009 23:54:00 +0000

Courtesy of Hella Bus Have you wondered why a perceived treat or reward sometimes appear better than they really are? Or experienced the endless wait for a brand new gadget to arrive in the stores, rushing to be the first among your friends to get it? How about the thought of that luscious holiday in […]

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How Anticipatory Marketing Helps You Win Customers

Walter — Mon, 18 May 2009 12:36:00 +0000

Can you meet your customer's unspoken needs? Win a customer for life by predicting what they want before they are uttered. More on Anticipatory Marketing here.

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