You’ve come a long way since you first used Facebook to market your business.
Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
Tag: analytics
Facebook Marketing 101: How To Read Facebook Insights
Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
How to Optimize Your Digital Marketing Funnel
Do you know what a digital marketing funnel is? Or how you can set up one to measure your digital marketing goals and customer purchase journeys?
First, know this: You can monitor and measure every single step of your marketing process! And the best way to do so is to develop your own digital marketing funnel.
The Five Essential As of Digital Marketing
CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.
What am I talking about? You guessed it – numbers!
Serendipitous Content Marketing
The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.
We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.
The Five Hs of Content Marketing
Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.
The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!
How can we simplify the processes involved in content marketing?
Enter the Five Hs of Content Marketing.