agencies | Cooler Insights

How to Write a Social Media Marketing Brief

Walter — Tue, 07 Aug 2012 14:47:00 +0000

Have you wondered how you can work with a social media marketing agency? Well, check out this comprehensive step-by-step guide to crafting a social media marketing brief.

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Help! My Agency is Killing Me!

Walter — Thu, 06 Mar 2008 13:05:00 +0000

Stop fighting with your agency! (courtesy of edpeach1969) While reading Vivienne’s post on high and mighty advertising agencies, I reflected upon my own years of experience in dealing with agencies both big and small. Yes, there has been lots of blood, sweat (often cold), and tears throughout the process. However, you do also encounter gems […]

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How PR Agencies Should Manage Clients

Walter — Wed, 28 Nov 2007 23:29:00 +0000

What can PR agencies do to manage that "client from hell"? Here are 7 tips to consider if you are a PR consultant - whether inhouse or agency based.

The post How PR Agencies Should Manage Clients first appeared on Cooler Insights.

When PR Stops Working

Walter — Tue, 29 May 2007 22:02:00 +0000

Got this interesting post by Guy Kawasaki which explains why PR doesn’t work in certain situations. According to the PRSite.com’s Margie Zable Fisher, the top 10 reasons are: 1) The client doesn’t understand the publicity process. 2) The scope of work is not detailed and agreed upon by both parties. 3) The client has not […]

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