advertising strategy | Cooler Insights

Uniqlo’s Unique Advertisement

Walter — Sat, 17 Mar 2012 16:02:00 +0000

As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers. First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat […]

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Why Advertising Mishaps Aren’t Funny

Walter — Fri, 30 Dec 2011 16:01:00 +0000

As I was reading my copy of the daily newspaper yesterday (yes, my family and I are still traditional newspaper readers), a colourful brochure with coupons popped out. As I glanced through its content, I couldn’t help noticing this promotional message which appeared to be a wee bit ironic in my view: For a start, […]

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Does Sex-vertising Really Sell?

Walter — Thu, 15 Dec 2011 15:42:00 +0000

Does sex truly sell in advertising or does it actually reduce the impact of your advertising efforts? Join the debate here.

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Lenovo Ups the Ante in Brand Marketing

Walter — Sun, 11 Sep 2011 13:41:00 +0000

Courtesy of Lenovo Anybody following the global technology market would know how brutal it is. Battles for distribution channels, platform acceptance, supply chain efficiencies, and brand leadership have led to the spilling of blood on both Wall Street and Main Street. This has led to companies merging, being acquired, ousting their CEOs, or stopping their […]

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Burger King’s Naughty But Nice (For Now)

Walter — Fri, 17 Dec 2010 21:02:00 +0000

Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around […]

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Advertising Taglines from Heaven (or Hell)

Walter — Tue, 30 Nov 2010 23:01:00 +0000

Do you consider this a good slogan? In the world of branding and advertising, developing a catchy slogan or tagline is probably considered the Holy Grail of the craft. They can be found in practically anything and everything, from shampoo to milk powder, movies to museums, cities to churches, and cars to condos to credit […]

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Don’t Make Them Go Uphill

Walter — Fri, 26 Nov 2010 21:42:00 +0000

Don’t make your customers go on an uphill battle (Source) As I was running this morning, I’ve noticed a very interesting observation at the jogging track on a little hillock near my home. This was the same place I’ve gone for my regular exercise for close to 8 years. Its a little loop which goes […]

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How To Sustain Their Interest and Excitement

Walter — Mon, 02 Aug 2010 14:38:00 +0000

Corporate Storytelling should be as alluring as the Dance of 7 Veils (courtesy of rjg329) One of the things which I have been wrestling with lately is this: How can I keep my customers continually keen in my products and services beyond a short-lived campaign? More importantly, can we sustain their interest over a longer […]

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Which Poster Would Warn You Better?

Walter — Thu, 15 Jul 2010 22:19:00 +0000

As I was walking to work recently, I couldn’t help noticing the following workplace safety advertisement on a bus stop shelter (I have a peculiar habit of noticing outdoor advertisements of all shapes and sizes): Put up by the Ministry of Manpower’s Workplace Safety and Health unit, the poster had a simple and succinct message […]

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NTUC Income Scores with Flooding Ad

Walter — Thu, 17 Jun 2010 04:55:00 +0000

This morning, I was alerted to this full page advertisement in The Straits Times by Tessa Wong, one of its journalists on her Twitter account. Created by NTUC Income, a leading general insurer in Singapore, it caught the eye of many on Twitter who retweeted it to their friends and followers. I applaud NTUC Income […]

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