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Six Ways to Craft Killer Content in Marketing

Walter — Tue, 07 Apr 2015 14:21:29 +0000

How do you craft content which resonates with your target customers? Enter the 6 Es of crafting compelling content in marketing.

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Brand Media Strategy – Book Review

Walter — Wed, 19 Nov 2014 13:10:24 +0000

Learn the science of integrated communications planning in the digital age with "Brand Media Strategy" by Antony Young.

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Content Marketing that Rocks

Walter — Sun, 04 May 2014 12:43:00 +0000

Learn 10 important principles of content marketing from Joe Pulizzi, founder of the Content Marketing Institute.

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To Twerk Or Not To Twerk: Thoughts on Virality

Walter — Wed, 09 Oct 2013 05:38:00 +0000

From the PPAP song to Miley Cyrus' twerk, viral videos rule our social age. However, should brands try to be all things "viral"?

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Why Branding Means Sweating The Small Stuff

Walter — Sun, 08 Sep 2013 06:12:00 +0000

In marketing your brand, does bigger necessary mean better? Not if you goof up the important small stuff like customer service, brand experience, and post purchase encounter.

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Is Social Media Marketing Full of BS?

Walter — Tue, 22 Jan 2013 20:26:00 +0000

Bob Hoffman (courtesy of The San Francisco Egotist) Well, Bob Hoffman (above) seems to think so. Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts. Unlike other social media/digital marketing consultants, Mitch isn’t afraid to cast “shiny bright objects” into the recycling bin. His podcast […]

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Do These Bus Handle Ads Work?

Walter — Fri, 28 Sep 2012 15:14:00 +0000

As I was commuting to work one morning, I noticed these advertisements sitting on the handle bars in the bus. Perched strategically where your hand would be, they offered a special promotion for a new F&B outlet for those who bothered to bring them there. While the idea was pretty novel (kudos to SBS-Transit or […]

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Marketing – Fact, Fantasy or Fallacy?

Walter — Sun, 06 May 2012 14:12:00 +0000

Too bad marketers don’t have growing noses like Pinnochio! (source of image) In the world of marketing, there are three schools of thought. The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such […]

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What Do Sherlock Holmes and Consumers Have in Common?

Walter — Thu, 16 Feb 2012 13:26:00 +0000

Have you wondered why people love a who-dunnit like Sherlock Holmes, Harry Potter or Agatha Christie novel? The answer lies in creating a sense of mystery and scarcity. More here.

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Cheap Advertising

Walter — Tue, 02 Aug 2011 12:44:00 +0000

Singapore is not just a “fried rice paradise”. It is also a “hard sell paradise”. If you flip through the papers on any single day, approximately 80% of the advertisements scream “DISCOUNTS”, “SALE”, “FREE”, “PROMOTION” and other words aimed at tugging at your wallets. Because we’re such avid bargain hunters, anything priced at the normal […]

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