Smartphones and social media are both a boon and a bane.
As a social media marketer, I love the opportunities which blogs, Facebook, LinkedIn, YouTube, Instagram, WhatsApp and Pinterest offer to me. My current lifestyle as an online entrepreneur is largely possible due to the affordances provided by social technologies.
Woman photo created by freepik – www.freepik.com
What do other people say about your brand? Do you have raving fans who recommend you to others?
Word-of-mouth (WOM) marketing is one of the most positive forms of advertising. Although some peer-to-peer talk happens organically and is impossible to track, you can embrace this form of promotion with a variety of campaigns and track the results quickly.
As a modern business, you need a strong social media presence to be successful. While this is a known fact, many businesses struggle with the ideal.
Small businesses think that social media strategies are a big business concern, or that they lack the resources to put something in place.
Should a Covid-19 lockdown (or “Circuit Breaker” here in Singapore) lead to a shutdown? What can brands do when everybody is working or learning from home?
Amidst the grim reality of the global Coronavirus crisis, governments around the world have restricted travel, imposed movement control orders, and closed “non-essential” businesses.
Business photo created by jcomp – www.freepik.com
COVID-19 (aka the novel Coronavirus) has forced governments around the world to impose travel restrictions and movement lock down orders. This has resulted in huge financial losses for consumer businesses, particularly those in the travel, retail, lifestyle and F&B sectors.
Professionals in the entertainment and events spaces have also seen a significant drop in their incomes, as shows are cancelled or postponed.
COVID-19 a.k.a the novel coronavirus has exerted a huge toll on the world.
As of this writing, there are a total of 109,970 cases worldwide, with 3,827 deaths reported. Fortunately, over 62,000 have recovered from the flu-like disease.
What are the ingredients to an award-winning series of ? social media posts?
How do you make every one of your Facebook updates, Instagram photo, Tweet, LinkedIn post, or YouTube video work harder?
Do you belong to a sales-focused profession? Frustrated by your inability to attract leads on social media platforms like Facebook, LinkedIn, Instagram and Twitter?
If so, this article is for you.
Wonder how social media influencers build their brands on Facebook, Instagram, LinkedIn, Twitter or YouTube?
The answer may surprise you. (Hint: it isn’t about taking drunk selfies in your underwear.)
Are you frustrated by your efforts in Influencer Marketing? Wish to work more effectively with influencers in your social media marketing efforts?
In this article, I will highlight some of the common mistakes brands make in working with influencers, and propose a systematic way of working with them.