In recent months, there has been a sudden upsurge in interest in new media amongst government agencies in Singapore.
This wave of interest was largely spurred by PM Lee’s national day rally speech, which nudged the government to experiment in new media technologies.
As an old Ikea adage says, “You don’t have to be rich to be clever”.
Faced with limited advertising budgets, small businesses find it difficult to compete against larger well-heeled competitors. Unfortunately, many do not pay close attention to how their ads are created, resulting in hard-earned cash flushed down the drain. To make your advertisements work harder for you, one should follow some simple rules.