If you think being a personal blogger is difficult, wait till you try corporate blogging. It isn’t just a walk in the park. Just ask Coleman (a fellow media socialist), who wrote this excellent post on making your corporate blogs succeed.
But then, isn’t blogging just about shooting your mouth/fingers off and saying whatever you want to say. After all, it is the age of conversations, and everybody is a citizen journalist. Besides, people don’t want to just hear the filtered, fluffed up, fantastic stuff from the gatekeepers (like yours truly).
And yes, I am back to blogging again after a super long hiatus! By now, every publicist worth his or her salt would have heard of the wonders of new media. Anything imbued with the word 2.0, social media, conversational marketing, blogosphere or peer-to-peer is laden with the Midas touch.
Melvin, Preetam, Ian and I shared our views yesterday afternoon on a panel speaking session on business blogging recently by the Institute of Public Relations Singapore (IPRS). After some time away from social media gatherings, it was quite refreshing to share my thoughts and experiences in corporate blogging once again. The lunch talk was held at Geek Terminal, which seem to be the de facto venue for all things 2.0-ish.
The session got off pretty well and I enjoyed the animated exchanges between the panellists and the floor. Some of the key lessons which I shared were as follows:
Are blogs destined for the grave? (courtesy of Greg Ortega)
Are blogs heading the way of the Dodo? Or would they be here for the long haul?
Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gave a no-holds-barred analysis of the situation coupled with his usual whimsical touch.
I don’t know if you guys have watched this video about a customer’s frustrated attempt to cancel his AOL account. Vincent Ferrari spent more than 20 minutes on the line with a joker from AOL (who subsequently got fired it seems). I am sure we all can empathise with Vincent Ferrari some way or other.
Came across this quirky bit of thinking by Copyblogger about how the legendary Mark Twain (the artist formerly known as Samuel Langhorne Clemens) will make an excellent blogger and perhaps even content marketing guru!
Try to apply these gems to blogging – heck, any form of content marketing or writing – and you will understand the wisdom of the man.
“Whenever you find you’re on the side of the majority, it is time to reform.”
Lately, I have been thinking hard about what blogging encompass, and how it can be compared to various natural phenomena. While relaxing at the Botanic Gardens and admiring the trees, it hit me that the blogosphere is kind of like a tropical rainforest.
1) There are many different voices and incessant chatter occurring throughout the day and night. The forest never sleeps. Neither does the Internet.
2) You get all kinds of forest dwellers – the high flying birds, monkeys swinging from tree to tree, and tiny ants crawling on the forest floor. That’s not including the thousands of different plant species and micro-organisms. There is just an amazing diversity. Similarly, the blogosphere is full of blogs, podcasts, vlogs in all shaes and sizes, many which defy description (and often belief!).
3) You can’t harvest a rain forest simply by targeting a segment or area. The only way to do this is to either unleash massive destruction (ala the haze-inducing illegal loggers and shifting cultivators), or to painstakingly do it one by one. Similarly, trying to market to a “segment” of bloggers using a blunderbuss approach will usually get you nowhere.
4) A rainforest is constantly evolving and changing with time, but it still sustains itself overall (unless man intervenes). The composition of the biomass changes as a forest matures from early successional species to late successional species. There will also be minor disasters – falling trees, termite infestations, random fires etc. Likewise, what may catch technorati’s fancy today may be stale news tomorrow. Blogs do come and go, but overall, there will be content generated at a relentless rate from all over the global digital village.
5) There is a high degree of inter-dependence in the jungle. Its denizens interact with each other as part of the ecological food web and food chain. They also depend on each other for sustenance. In the same way, bloggers usually do not exist in isolation. They tend to feed off each other, and ideas, discussions and content flow quickly through digital wires and waves.
So what’s the moral of story? Well, if you want to be successful in riding the social media wave, you need to get out of your padded comfort zone and go live in the forest, mingle with the monkeys (ha) and be prepared to be stung by bees!
