Courtesy of gapingvoid.com
Incubated and hatched just three years ago, Twitter was then a little chick in a nest, struggling to find its way in the world of social media dominated by giants.
Today, it is huge, with staggering growth rate of 1,382 percent a year (compared to 228% for Facebook).
Here’s a riddle.
What job allows you to drink endless quantities of fine wine, live in a Victorian mansion, and do all the blogging, Facebooking, Tweeting, and chatting that you want?
Give up?
I just completed marketing maven Seth Godin’s book on leadership titled “Tribes – We Need You to Lead Us”.
As a long-time fan of “Sethology”, I have always marvelled at his cutting edge ideas and thought provoking approaches to marketing, lapping up past works like “Purple Cow”, “The Big Moo”, “The Dip” and “Meatball Sundae”. I am also an avid reader of his wonderfully written blog, which is a must-visit site on my list of must-visit sites.
In the age of social and digital media, your ultimate goal is to create a business that others will share freely about. That in a nutshell is what Word Of Mouth is all about.
But how can you increase the shareability of your business? What techniques can you use to improve Word Of Mouth for your business?
Is social media marketing just a myth? (courtesy of Snap Trends)
I love dabbling in social media in its various forms, be it blogging, facebooking, twittering, youtubing (occasionally), plurking and flickring.
Digital conversations are addictive, and I can spend an entire day just reading blogs, following tweets, retweeting, commenting on facebook photographs, chatting on MSN, uploading photographs on Flickr and so on.
Extreme co-branding in action! (courtesy of Haendal Dantas)
Here are some interesting little snippets that I picked up this week.
To kick it off, Seth Godin warns us that marketing isn’t just about being better or more efficient, but rather, just being the right thing for customers, no matter how idiosyncratic those demands may be. Its interesting to read about his new middle-aged fetish for button fly jeans though.
Are Marketers Going The Way of the Dodo? (Courtesy of Wikimedia Commons)
Do marketers still have a job in this day and age? What happens when everybody becomes a marketer?
With WhatsApp, blogs, Skype, Facebook, LinkedIn, Instagram, YouTube, and Twitter, everybody – from the CEO down to the company driver – can be accessible online, 24 by 7, 365 days a week.
Courtesy of The Duran
“Yes we can! Yes we can!” went the deafening din in Grant Park, Chicago as history was made yesterday. America and the world is now celebrating the decisive win of Democrat Barack Hussein Obama over Republican John McCain in the 2008 US elections.
Was Obama’s win a Web 2.0 Windfall? Or did he also depend on other more traditional means of getting the word out?
As the chief perpetuator of Yesterday.sg – Singapore’s first heritage and museum blog – I have been invited numerous times to share what we did. How do we keep going at it despite the odds? After all, history and new media isn’t exactly easy bedfellows.
Well, here are some of the lessons which we have learnt about running an interest-based blog, which you can consider when starting your own corporate blog. In the spirit of marketers worldwide, I have distilled them into 5 Cs.
The Ferrari Enzo is highly desired because you can’t just buy it off the shelf. (Courtesy of mo155)
Does it pay to flood the markets in this day and age? Not any more it seems.
In the new era where social media and online networking thrive, more and more folks are actually hankering after things that cannot be easily bought. This can be seen in the growth of custom-made products and services, as opposed to mass manufactured goods.
