Public Relations | Cooler Insights

The 6-Step Comms Plan To Manage Any Online Crisis

Walter — Wed, 22 Apr 2020 13:59:54 +0000

Social media and online crises can be terrifying. Learn how you can better manage them with this systematic 6-step Online Crisis Communications Plan.

Walter — Sun, 02 Feb 2020 06:05:15 +0000

The Wuhan coronavirus is sweeping the world by storm—and causing businesses to shudder. What you can do to ride this scourge?

Walter — Tue, 07 Jan 2020 13:05:28 +0000

Wonder what you should do when a PR crisis hits? This infographic will show you the Dos and Don'ts!

Walter — Wed, 11 Sep 2019 13:29:17 +0000

How does digital PR differ from traditional public relations? Learn the basics of online communications and PR best practices here.

Walter — Wed, 10 Apr 2019 10:55:12 +0000

Fake news is a global problem that needs to be managed. Learn what it is, why it happens, and how you can stop it here.

Walter — Sun, 02 Sep 2018 03:47:28 +0000

Everybody's talking about Crazy Rich Asians, the record-breaking movie based on Kevin Kwan. Learn why it became a viral marketing sensation here.

Walter — Sun, 10 Jun 2018 01:56:17 +0000

US President Donald Trump and North Korean Leader Kim Jong Un will be in Singapore on 12 June for the #TrumpKimSummit. How should we welcome them?

Walter — Thu, 17 May 2018 05:31:48 +0000

Can bad news with negative virality be good for your brand? Only under certain circumstances. Learn what these are here.

Walter — Sun, 29 Apr 2018 03:23:41 +0000

The signing of the peace declaration by North and South Korea provides us with 8 timeless lessons in Public Relations (PR). Learn what they are here.

Walter — Sun, 23 Jul 2017 13:37:42 +0000

What should publicists and their CEOs do when their airlines are hit by incidents and crises? AirAsia CEO shows us how.