Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
Posts Under: Public Relations
Wuhan Coronavirus: What Can Singapore Businesses Do?
People photo created by jcomp – www.freepik.com
Everybody is talking about the Wuhan virus now.
Also known as the 2019-nCoV (novel coronavirus) and now COVID-19, it brought domestic travel to a virtual standstill in China during the peak Chinese New Year period. The entire Hubei province is locked down, affecting some 60 million residents.
Top Tips To Tame a PR Crisis [INFOGRAPHIC]
What should you do when a public relations (PR) crisis starts to brew? Or more importantly, what should you avoid doing when an emergency, scandal or disaster strikes your company?
Wonder no more because the good folks from News Exposure have come up with an infographic detailing what the top tips for managing a PR crisis should be.
The Meaning of Public Relations in the Digital Age
Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
Why Fake News Happens – And How To Combat Them
Fake news on social media is “YUGE!” And the problem is a global one that is growing by the day.
Apparently, false news from unreliable websites overtook accurate news from reliable websites in the 2016 US presidential election.
Why Crazy Rich Asians is a Viral Marketing Sensation for Singapore
Courtesy of Crazy Rich Asians Movie
It is an Americanised version of Singapore. It is racist and bigoted.
Plus, the author of the book and co-producer of the movie is a National Service defaulter.
Donald Trump-Kim Jong Un Summit: What We Singaporeans Can Do
I’m so excited. History could be made here in sunny Singapore.
For the first time in decades, a North Korean leader will meet an American president in a historic peace summit. If things go as planned, it could signify the end of the Korean war.
Can Bad Online Publicity Be Good PR For Your Brand?
Everybody loves the limelight. Well, almost everyone.
Done well, publicity can help you to gain significant brand awareness, trigger customer interest, and build your corporate reputation. Media coverage on a respected national or trade publication can also help you to achieve legitimacy for your brand.
Timeless PR Lessons from North and South Korea’s Peace Summit
History was made in the Korean Peninsula on Friday, 27 April 2018.
North Korean leader Kim Jong Un and South Korean president Moon Jae In signed a peace declaration to signify the end of hostilities between the two adjoining nations (and possible denuclearisation).
What AirAsia Can Teach Airlines About Crisis Communications
AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)
Airline incidents and accidents are magnets for public attention.
Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic.