Wish to generate more valuable search traffic to your blog articles? Start by changing the way you think about blogs.
In the old days, blogs were idiosyncratic online diaries written by bloggers. They contained the personal thoughts and reflections of individuals who wished to express their views of the world, or documented how they lived their lives.
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You’ve followed every strategy in the digital marketing rule book yet sales is not forthcoming.
Designed a high-converting website? Check!
Stories are like fire. And storytellers? Fire-starters.
Great stories are the sparks that illuminates the human soul. They can comfort and connect, inspire and instigate, or devastate and destroy.
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Digital marketing is all the rage here in Singapore. Especially given our country’s aspiration to be a Smart Nation!
And for good reason too, given how much time the average Singaporean and resident spends online.
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This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).
Nobody likes crises. They suck big time—our health, our jobs, our businesses, our finances, and maybe even our very lives are affected.
From global pandemics like COVID-19 (aka the novel Coronavirus), terrorist bombings, environmental disasters, to financial downturns, crises are Black Swan events (ie “unknown unknowns”) that are both unpredictable AND disastrous. Unfortunately, such catastrophic events are likely to be more common in our VUCA (Volatile, Uncertain, Complex, and Ambiguous) world.
Do you belong to a sales-focused profession? Frustrated by your inability to attract leads on social media platforms like Facebook, LinkedIn, Instagram and Twitter?
If so, this article is for you.
Give yourself a kick if you are in professional services yet ignoring content marketing.
Almost any professional service provider can benefit from online content – lawyers, coaches, trainers, accountants, financial advisers, advertising agencies, PR agencies, architects, marketing and management consultants.